For the quickest way to join, simply enter your email below and get access. We will send a confirmation and sign you up to our newsletter to keep you updated on all your gaming news.
Join the GamesRadar community for quick access. Enter your email below and we'll send confirmation, and sign you up to our newsletter.
By submitting your information, you confirm you are aged 16 or over,
have read our
Privacy Policy
and agree to the
Terms & Conditions. Geographical rules apply.
Afterfall: Insanity developer Nicolas Entertainment Group (NEG) has launched a pre-order promotion that will either end in a major payday for the indie studio, a sizeable donation to charity, or – in the best case scenario - both. This week, the studio announced it will sell its upcoming survivor horror title for just $1 and give 10% of its revenues to charity if pre-order numbers reach 10 million by November 24. If not, NEG has pledged to donate all of the money raised to charity, and offer anyone who participated in the promotion one dollar off the game's regular price ($33.90) when it ships next month.
Got all that? Learn the hows and whys of this unique indie marketing strategy from NEG itself:
Afterfall: InSanity is being pitched as the first game in the Afterfall universe, and is being developed alongside by NEG's recently acquired Intoxicate Studios. In it, players will take on the persona of a post-World War III medical professional who must save his shelter from unspeakable horrors. Check out latest trailer below:
10 million preorders is an ambitious target, but even if NEG falls short of its goals, the studio will have still done a great civic duty and drummed up attention for a lesser known title that may have otherwise gone unnoticed during one of the most packed release months in recent memory.
At time of print, over 15,000 people have signed up to give the title a try. And while that's only 0.0015% of what NEG hopes to achieve, at least that money will be going to a good cause one way or another when Afterfall: InSanity launches for PC on November 25.
Oct 11, 2011
Sign up to the GamesRadar+ Newsletter
Weekly digests, tales from the communities you love, and more
Matt Bradford wrote news and features here at GamesRadar+ until 2016. Since then he's gone on to work with the Guinness World Records, acting as writer and researcher for the annual Gamer's Edition series of books, and has worked as an editor, technical writer, and voice actor. Matt is now a freelance journalist and editor, generating copy across a multitude of industries.
