Polaroid seems to have said "what if Pokemon Snap, but real," because it's dropping a handful of cameras based on the mega-franchise.
Designed to look like Pokemon or items inspired by the series, this Polaroid collaboration includes three models: a Pikachu design, a Sylveon version, and a more classic camera based on the iconic Poke Ball colorscheme. They'll be available to pre-order soon (on August 25) via the Polaroid store or Pokemon Center, and launch alongside a host of accessories like carry-cases this October.
Rather than being different colorways on the same camera, the Pokemon × Polaroid crossover modifies two separate designs. The Pikachu and Sylveon ones give the smaller Polaroid Go Generation 3 a Poke-makeover, while the Poke Ball model is a modified Polaroid Now Instant Camera Generation 3. However, all feature the same shutter button modelled after a Poke Ball.
The cool thing about the smaller designs is that they feature themed straps modelled after their inspiration; the Pikachu one has a charm made to look like the electric mouse's tail, while the Sylveon Polaroid features a strap borrowing the Pokemon's signature colors in a suitably wavy pattern.
All of the cameras come with film whose frames are based on instantly-recognizable pocket monsters, from Charmander to Bulbasaur. These are all protected by darkslides featuring custom Pokemon silhouettes.
You'll also be able to grab a few Pokemon-themed add-ons soon, or use them with an existing Polaroid camera. All are modelled after a Poke Ball; there's a Poke Ball strap, a camera case, and photo album.
Here's a breakdown of exactly what's available:
- Polaroid Now Gen 3 (Poké Ball Edition): $139.99 / £129.99
- Polaroid Go Gen 3 (Pikachu & Sylveon Editions): $99.99 / £89.99 each
- Special Edition Film: Custom-themed i-Type Film ($22.99) and Polaroid Go Double Packs ($24.99) with themed frames and custom dark slides
- Accessories: Themed Go Camera Cases ($24.99), Photo Albums ($24.99), and universal Camera Straps ($14.99).
These items will go up for pre-order at Polaroid on August 25, 2026 ahead of a full release on October 5.
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- See all the latest camera models and accessories at Polaroid
