1. Today's best deals
2. What to expect
3. FAQ
4. July's best deals
If you thought you'd seen the last of Prime Day Lego deals in 2025, guess again - they're coming back, and soon. Amazon just revealed that the brick-tastic discounts are returning on October 7, albeit under the name 'Big Deal Days.'
You shouldn't need to block out as much of your calendar, though; next month's Prime Day Lego deals won't quite as manic as the summer equivalent. Rather than going on for 4 days, Big Deal Days will only last 2. That gives you slightly less time to save on the best Lego sets, but I suspect we'll need that energy considering how it'll kick off a whole season of discounts. That's why I'm assembling a crack team of GamesRadar+ master builders to round up the best offers when they become available, alongside advice on what you can expect from the upcoming sale.
In terms of big hitters, I suspect all eyes will be on the usual suspects (like the Millennium Falcon and Rivendell) alongside new models that haven't really enjoyed any good Lego deals yet. I wouldn't be surprised if Bag-End, UCS Jango Fett's ship, and the One Piece range got their first major savings, for example. We can but hope, anyway...
Today's best Lego deals
- Savings up to $34 at Amazon
- Millennium Falcon:
$84.99$67.99 at Amazon - Stitch:
$64.99$51.99 at Amazon - Hogwarts Castle & Grounds:
$169.99$136 at Amazon
UK
- Get up to £43 off at Amazon
- Mario & Standard Kart:
£149.99£119.99 at Amazon - Hogwarts Castle & Grounds:
£149.99£106.99 at Amazon - Piranha Plant:
£57.99£39.99 at Amazon
Prime Day Lego deals: What to expect
Even though the best offers tend to be reserved for Amazon technology or other hardware (such as Prime Day laptop deals), that isn't to say savings on Lego aren't out there waiting for you. In fact, you can get whopping discounts on must-have sets if you go looking. Indeed, it's not uncommon to see lowest-ever prices during the sale.
To make sure you're making the most of Prime Day, here's some advice based on my years of covering the sales event.
So far as specific sets go, it depends on where you're based. If you live in the US, I'd definitely keep an eye on the Imperial Star Destroyer; this model has only had one major cut since it launched, and that was for Prime Day. It's still popular enough to make me think a discount is on the cards this sales season.
Similarly, I can see a lot of Fortnite kits such as the Battle Bus crashing down in cost because they haven't had many significant price cuts before, alongside a lot of Botanicals and mid-price Star Wars kits such as R2-D2. That's simply tradition for Prime Day at this point, and in my experience, the latter tend to make up the lion's share of reductions.
It's a bit spicier in the UK. While all of the above is still true across the pond, I find the British Prime Day Lego deals superior to their US counterparts on the whole - you can get steeper savings on high-profile mega-sets like the Deku Tree or Rivendell. Keep an eye on both of those (they received an eye-catching price cut last Prime Day, so I see that happening again), but also look to newer models like Bag-End and the UCS Jango Fett ship. Something tells me they're due a discount as well.
Prime Day Lego deals: FAQ
When will Prime Day Lego deals 2025 begin?
This year's Prime Day Lego deals are set to run between October 7-8, 2025... in the UK, at least. We haven't had an official announcement for the US dates, but I'd be very surprised if they weren't exactly the same.
Do I need a Prime membership for the Prime Day Lego deals?
Unfortunately, you will need a Prime membership to access the best Prime Day Lego deals. This is bad news for those not already subscribed but it does provide a pretty good excuse to give Prime a try if that's something you've had your eye on.
What's more, you can get a 30-day trial of Prime that is totally free provided you cancel before the next billing period. This should give you plenty of time to take advantage of all the best Prime Day Lego deals.
If you really don't fancy signing up for Prime, don't worry – your life won't be totally devoid of discounts. While they aren't technically Prime Day Lego deals, there some other sales that take place both on Amazon itself and other online stores around the same time. We make sure to keep an eye out for those too.
Should you wait for Black Friday?
Should you take advantage of this year's Prime Day Lego deals, or should you wait until the bigger sales event in November when Black Friday Lego deals kick off? Honestly, the answer lies in which Lego sets you have your heart set on. Some (like the Millennium Falcon, or those advent calendars) tend to get their biggest reductions during Black Friday. But not all sets follow this same rule.
For guidance on any deal, I'd recommend keeping a keen eye on price tracking sites like CamelCamelCamel. If a set not had a real discount for ages and has tumbled massively for the Prime Day Lego deals, you should definitely snatch it up. On the other hand, if trends suggest the price is set to drop further in November and December, I'd say to hold your fire.
Best alternatives to Amazon during Prime Day
While Amazon will obviously get the lion's share of attention during the sale (it is an Amazon even, after all), other retailers try to get in on the action too. Here are the ones I'd recommend watching out for based on previous trends and price cuts.
- Walmart: Can offer savings up to 50% off
- Best Buy: Usually has decent discounts
- Disney Store: Worth checking
- Lego Store deals: Save up to 30%
UK
- Very: Consistently matches Amazon
- Smyths Toys: Past savings up to £125
- John Lewis: Price matched
- Disney Store: Occasionally great discounts
- Lego Store: Get up to 50% off
July's best Prime Day Lego deals
UK
If you're on the lookout for something you can enjoy with family and friends, don't miss the Prime Day board game deals or Prime Day Nintendo Switch deals.
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