Prime Day Lego deals 2025 are slowly but surely approaching. Amazon's sales event normally kicks off at some point in July, so we should be able to get savings on the bricks from Billund in just a few weeks. Especially because competing retailers like to trot out their own version of Big Deal Days at the same time...
To save you the faff of digging through this price-cut avalanche, the GamesRadar+ team and I have rounded up some advice on how to take advantage of the best Prime Day Lego deals. Yes, it's true that savings on the best Lego sets are often held back until Black Friday... but not always. Prime Big Deal Days are impressive in their own right. Last year's offers were some of the best I've seen in my half-decade plus of working here, for example.
In short, keep your eyeballs here as the 2025 Prime Day Lego deals spin up to full battle-readiness. This guide will be regularly updated with all the latest offers to save you time as well as money as and when they appear, followed by plenty of hints and tips further down the page.
Prime Day Lego deals: FAQ
When will Prime Day Lego deals 2025 begin?
We don't have an exact date yet for this year's Prime Day Lego deals, but there's reason to believe it'll be in early to mid-July. Why? That's when the Summer event always happens, year after year.
Getting a sense of déjà vu? That's because we've already had a round of Prime Day Lego deals a few months ago, back in October. This follows the recent trend of Amazon enjoying two rounds of Prime Day celebrations each year, giving Prime members yet another opportunity to nab savings.
Do I need a Prime membership for the Prime Day Lego deals?
Unfortunately, you will need a Prime membership to access the best Prime Day Lego deals. This is bad news for those not already subscribed but it does provide a pretty good excuse to give Prime a try if that's something you've had your eye on.
What's more, you can get a 30-day trial of Prime that is totally free provided you cancel before the next billing period. This should give you plenty of time to take advantage of all the best Prime Day Lego deals.
If you really don't fancy signing up for Prime, don't worry — your life won't be totally devoid of discounts. While they aren't technically Prime Day Lego deals, there some other sales that take place both on Amazon itself and other online stores around the same time. We make sure to keep an eye out for those too.
Should you wait for Black Friday?
Should you take advantage of this year's Prime Day Lego deals, or should you wait until the bigger sales event in November when Black Friday Lego deals kick off? Honestly, the answer lies in which Lego sets you have your heart set on. Some (like the Millennium Falcon, or those advent calendars) tend to get their biggest reductions during Black Friday. But not all sets follow this same rule.
For guidance on any deal, I'd recommend keeping a keen eye on price tracking sites like CamelCamelCamel. If a set not had a real discount for ages and has tumbled massively for the Prime Day Lego deals, you should definitely snatch it up. On the other hand, if trends suggest the price is set to drop further in November and December, I'd say to hold your fire.
Prime Day Lego deals: What to expect
Even though the best offers tend to be reserved for Amazon technology or other hardware (such as Prime Day laptop deals), that isn't to say savings on Lego aren't out there waiting for you. In fact, you can get whopping discounts on sets if you go looking. Indeed, it's not uncommon to see lowest-ever prices during the sale.
To make sure you're making the most of Prime Day, here's some advice based on our years of covering the sales event.
Last year's best Prime Day Lego deals
Seeking out some present inspiration during Prime Day Lego deals? Be sure to drop by our guide to the best gifts for gamers. If you're on the lookout for something you can enjoy with family and friends, on the other hand, don't miss the Prime Day board game deals or Prime Day Nintendo Switch deals.
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