Nvidia GeForce RTX 4090 prices are on the decline in Europe, but I’m still not seeing any bargains

Nvidia GeForce RTX 4090 sitting in box stand
(Image credit: Future)

The Nvidia GeForce RTX 4090 seems to be the one graphics card that’s immune to price cuts, and its MSRP is a little nauseating. However, new stats reveal that the premium GPU is dropping in price in Europe, even if there aren’t any real deals to be had yet. 

Out of all the best graphics card contenders available right now, the Nvidia GeForce RTX 4090 is without a doubt the most expensive. That hasn’t stopped some enthusiasts picking on up, as AMD has yet to whip up a challenger that can actually take the GPU head on. That situation has sadly meant that the card has been rocking out at the premium party consistently since its release, maintaining a price tag that’s well over MSRP.

Thankfully, there are signs that the RTX 4090 is ready to come down from its expensive pedestal and mingle with the masses. According to a report by 3DCentre, the graphics card is starting to creep into a lower price range in Europe, following a massive hike after release (via Videocards). The stats suggest that the GPU will currently set players back between €1,850 and €1,950 as of February 2024, a drop from between €1,900 and €2,100 during the latter half of 2023.

(Image credit: 3DCentre)

Those of you outside of Europe might be wondering how this actually affects graphics card prices for you specifically, as regional differences will always be a thing. Ultimately, it’s more evidence of a shift in value than prices plummeting in the US, as it suggests card sales within the enthusiasts scene could be tapering off. 

Perhaps that’s to be expected given that in another year’s time, a new Nvidia RTX GeForce RTX 5090 could show up and supersede the expensive component, and even the smallest rumours have the power to deter serious players from investing. That said, it’s important to remember there’s every chance these figures will start trending again upwards in coming months, and a consistent decline is not remotely a given. 

As for current RTX 4090 prices in the US, the cheapest model at Newegg right now is the ASUS TUF RTX 4090 OG OC Edition for $1,899.99. Not remotely what I’d describe as a real deal, and it’s substantially more expensive than Nvidia’s $1,599 MSRP. While the flagship card is still top in terms of raw performance, you might want to check out alternatives like the one featured in our Nvidia GeForce RTX 4070 Ti Super review instead. Not only does the mid-range card come with an easier to digest price tag, but it’s surprisingly capable when it comes to 1440p and 4K.

Looking for a rig that's ready to go? Check out the best gaming PC builds for a selection of high spec systems. Alternatively, swing by the best gaming laptops and best gaming handheld options for ways to play your Steam games on the move.

Phil Hayton
Hardware Editor

I’ve been messing around with PCs, video game consoles, and tech since before I could speak. Don’t get me wrong, I kickstarted my relationship with technology by jamming a Hot Wheels double-decker bus into my parent’s VCR, but we all have to start somewhere. I even somehow managed to become a walking, talking buyer’s guide at my teenage supermarket job, which helped me accept my career fate. So, rather than try to realise my musician dreams, or see out my University degree, I started running my own retro pop culture site and writing about video games and tech for the likes of TechRadar, The Daily Star, and the BBC before eventually ending up with a job covering graphics card shenanigans at PCGamesN. Now, I’m your friendly neighbourhood Hardware Editor at GamesRadar, and it’s my job to make sure you can kick butt in all your favourite games using the best gaming hardware, whether you’re a sucker for handhelds like the Steam Deck and Nintendo Switch or a hardcore gaming PC enthusiast.