How many Wiis did you buy on Black Friday? Well, even if you bought none, there were plenty of other consumers to scrape up the inventory you passed over, as Nintendo had one of its best weeks in terms of hardware sales after a long period of weak performance.
Yes, Nintendo has managed to do what it does best, which is move gaming hardwareduring thecritical holidayshopping season. Whether it was aunts buying Wiis for nephews, or kids convincing their parents that the new-colored DS systems are somehow different than the ones they already have, shoppers snatched up a whole bunch of the consoles last week.
Between November 21 and November 27, Nintendo says it sold 900,000 DS systems and 600,000 Wiis.
Nintendo of America president Reggie Fils-Aime noted the company's history of triggering holiday sales. "For the past several years, consumers have decided that Nintendo defined both top value and all-inclusive entertainment, and that sentiment continues again at the start of this shopping season," he said in a statement.
Nintendo will pump new energy into the market next year when it launches the 3DS handheld. Could the Wii 2 be far behind?
Nov 29, 2010
New slick black Balance Board coming to holiday Wii bundle in Europe
Hooray for new color options