Even though Amazon's mega-sale doesn't start until tomorrow, there's no need to wait for price cuts worthy of this year's Prime Day Lego deals. I'm seeing savings fly on kits of all kinds, from collector models to playsets.
To help you track down the most tempting offers with the minimum of effort, I'm rounding up the best Prime Day Lego deals I can find here. Those updates will land from now until the sale finishes last thing on October 7, so be sure to drop in every now and then to see if anything on your wishlist is enjoying a bargain.
I've been covering both sales and the best Lego sets at GamesRadar+ for the best part of seven years now, and that means I've got plenty of advice on what to prioritize. This should be very helpful as we navigate Amazon Big Deal Days this October, because not all its discounts are created equal. We see some offers across the year, for example, while others aren't as good as they look. I'll be using that inside-knowledge to bring you the very best price cuts throughout the event, meaning you shouldn't.
Quick links
- All deals: Save up to $30
- Lego Star Wars: Up to $32 off
- Lego Harry Potter: From $9.95
- Lego Marvel: Save up to $15
- Lego Disney: Up to $15 off
- Lego Fortnite: Save up to $13
- Lego Mario: Up to $20 off
- Lego Minecraft: Save up to $28
- Lego Animal Crossing: From $8.39
Today's best Prime Day Lego deals
When does Prime Day start?
The 2026 Prime Day deals (or 'Big Deal Days, if you want to give them their official title) begin on October 6. However, some discounts begin appearing the day before.
When will Prime Day end?
This year's Amazon Prime Day will end on October 8 at 00:00am. In other words, the sale officially wraps up by Thursday. That's not to say you can't still find good discounts, though; if previous sales are anything to go by, some price cuts will stick around… and a few last until Black Friday.
Should you wait for Black Friday?
If you're wondering whether to hold fire until November's Black Friday sale and the 2026 Black Friday Lego deals, I think it depends on what you're looking for. Certain items (like premium display kits) are likely to get bigger savings next month, and a few Prime Day Lego deals will actually be the average discount giving a different label. To work out whether something is a good saving or not, I recommend checking price comparison sites like CamelCamelCamel. This will provide a detailed price history with average cost and lowest ever price, allowing you to work out what's a good saving and what isn't. I use it every time I'm investigating a deal, whether it's for work or not.
Live updates
Eevee might be my favorite Lego Pokemon set
When the Pokemon range went live, all eyes were on the triple evolutions pack – Venusaur, Charizard, and Blastoise. And to be fair, it is a very impressive model. But my favorite actually ended up being Lego Eevee, because it deftly sidesteps the uncanny valley other figures (including Lego Pikachu and Poke Ball) fall into. It's incredibly charming, is full of character, and is small enough that it, A) won't take ages to build, and B) isn't going to take up loads of room on display at home. That makes it perfect for fans regardless of whether you're an expert builder or someone who has never put together a kit. It's currently $47.56 at Amazon instead of $60.
Christmas has come early... at least if you want Lego Advent Calendars for cheap
I appreciate that it's early to be chatting about Christmas, but honestly, Lego advent calendars tend to get snapped up by the time we hit mid to late November. That's why I'd highly recommend checking out the current 2026 range at Amazon, because they aren't likely to last long at such a low price (particularly not the Star Wars and Marvel ones).
Hey, everyone! Are you ready for the sale? I am – and that's why I'll be walking you through the best offers as I find them, live!
