Turns out you can give away 6.6 million copies of your game, add a price later, and still sell 2.2 million more in just 2 months

Content Warning
(Image credit: Landfall Publishing)

The viral co-op horror game Content Warning is seeing continued success two months after it launched with a 24-hour free giveaway period.

We've known since shortly after launch that Content Warning managed to score around 6 million downloads from the 24 hours it was free, but now we know that, two months later, it's managed to sell an additional 2.2 million copies at or near full price. This comes from an announcement from the game's official Twitter account, in which it's revealed 8.8 million people own the game; 6.6 million from the first 24 hours and 2.2 million in the two months since it's been a paid game.

I'm not surprised Content Warning has been a big sales success, frankly, and I reckon it's as much a product of the 24-hour giveaway as it is the excellent critical and Steam reception - not to mention the $7.99 price tag. 

Jordan Gerblick

After earning an English degree from ASU, I worked as a corporate copy editor while freelancing for places like SFX Magazine, Screen Rant, Game Revolution, and MMORPG on the side. I got my big break here in 2019 with a freelance news gig, and I was hired on as GamesRadar's west coast Staff Writer in 2021. That means I'm responsible for managing the site's western regional executive branch, AKA my home office, and writing about whatever horror game I'm too afraid to finish.