Tiny Tina's Wonderlands is free, but Borderlands boss Randy Pitchford has somehow found a way to make fans mad about it: "Dude's milking people for hate clicks at this point"

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Pitchford's latest comments follow remarks around Borderlands 4's potential affordability

Tiny Tina's Wonderlands
(Image credit: 2K Games)

Gearbox CEO Randy Pitchford isn't done upsetting gamers, or his PR team. Following pushback to him stating a "real fan" would find a way to pay up to $80 for the upcoming Borderlands 4, he offered a sort of apology, and now he seems to be digging himself an even deeper hole by letting everyone know how free Tiny Tina's Wonderlands is currently.

"For our real fans who may be cost sensitive, the very awesome and incredibly fun smash hit videogame Tiny Tina’s Wonderlands is FREE this week on the Epic Games Store," Pitchford tweets. "Please enjoy this FREE gift by grabbing your FREE copy here, FREE."

"I really feel like someone in the PR part of Gearbox is dying right now from the trench Randy keeps digging," writes one person in the Borderlands subreddit

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It seems pretty obvious he's taking a dig at people who criticized him for writing, "If you’re a real fan, you’ll find a way to make it happen," in reply to someone asking him to ensure Borderlands 4 wouldn't be $80 like Mario Kart World is.

Pitchford then posted a 557-word statement that should have settled everything. He wrote: "The absolute sincere truth is that I don't want anyone to pay any more than they should or are comfortable with and I always work with the intent and hope that a customer always feels they got the better end of the deal no matter what they pay."

But after this latest tweet, people are angry again. "Is he just getting off on going after fans now," asks one person in the Borderlands subreddit. "Jesus Christ, why can't Randy just shut the fuck up and enjoy the dedicated fanbase," replies one annoyed fan.

One person suggests, "Dude's milking people for hate clicks at this point." Some people say there's no such thing as bad publicity, and since we're here reading and writing about Borderlands 4, and maybe they're right.

In the meantime, check out the Summer Game Fest 2025 schedule for this year's show.

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Issy van der Velde
Issy van der Velde
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I'm Issy, a freelancer who you'll now occasionally see over here covering news on GamesRadar. I've always had a passion for playing games, but I learned how to write about them while doing my Film and TV degrees at the University of Warwick and contributing to the student paper, The Boar. After university I worked at TheGamer before heading up the news section at Dot Esports. Now you'll find me freelancing for Rolling Stone, NME, Inverse, and many more places. I love all things horror, narrative-driven, and indie, and I mainly play on my PS5. I'm currently clearing my backlog and loving Dishonored 2.

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