The first trailer for shock horror auteur Eli Roth's new gruesome thriller has arrived, and it lives up to Roth's promises that he wants to outdo even the most hardcore of his previous films. Roth previously revealed that the movie involves a horde of kids on a brutal rampage, and, well, yeah, that's exactly what the trailer delivers.
Here's the trailer. If you don't have a strong stomach for blood and guts, just take my word that it is hilariously, ridiculously violent:
![Ice Cream Man [2026] | OFFICIAL TEASER TRAILER | Directed by Eli Roth | The Horror Section - YouTube](https://img.youtube.com/vi/zTch2j_sqng/maxresdefault.jpg)
Judging by that trailer, Ice Cream Man looks a lot like the last 10 minutes of Zach Cregger's sublime Weapons, with children literally ripping and tearing into adults. It all seems to come down to a creepy ice cream man plying the kids of Bayleen Bay with bizarre, slimy treats that turn them into hardened killers when the ice cream man broadcasts a signal from his truck.
Here's the official logline: "An idyllic summer town descends into madness when an ice cream man serves kids sweet delights with horrifying results."
"I filmed with a hundred kids going completely nuts with like axes and tools, and the kids just kill all the adults, but then they're playing jump rope with the guts and tetherball with a head," Roth previously said. "I mean, it's totally insane. And I filmed with kids during the summer, and it was one of the funniest, most nuts, the kids were, it was like Christmas morning."
I'm the kind of horror fan who watches Re-Animator while eating breakfast, so I'm totally here for Looney Tunes style violence, which is exactly what Ice Cream Man looks like.
Ice Cream Man is due out in theaters on August 7. For more, check our picks for the best horror movies of all time.
