Scarlett Johansson, Kristen Bell, and Breaking Bad creator Vince Gilligan are among 700 Hollywood creatives who have put their signature on a new anti-AI campaign.
"America’s creative community is the envy of the world," the statement reads. "But rather than respect and protect this valuable asset, some of the biggest tech companies, many backed by private equity and other funders, are using American creators’ work to build AI platforms without authorization or regard for copyright law. Artists, writers, and creators of all kinds are banding together with a simple message: Stealing our work is not innovation. It's not progress. It's theft – plain and simple."
The campaign, titled Stealing Isn't Innovation, has been backed by the likes of Cyndi Lauper, Olivia Munn, R.E.M, Paul Feig, Sean Astin, Cate Blanchett, The Roots, and so many more. The project comes from the Human Artistry Campaign, a global collective of over 180 groups that support the use of "responsible, ethical AI." Many actors have fallen victim to deepfakes, which are the most realistic they have ever been thanks to AI, while others have straight out had their work stolen. In 2024, OpenAI used Johansson's voice from Spike Jonze's Her, a romantic drama about a computer companion, for a GPT-40 chatbot.
The statement continues: "A better way exists – through licensing deals and partnerships, some AI companies have taken the responsible, ethical route to obtaining the content and materials they wish to use. It is possible to have it all. We can have advanced, rapidly developing AI and ensure creators' rights are respected."
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