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Black Friday OLED TV deals 2021: all the price drops we expect in November

(Image credit: LG)

Black Friday OLED TV deals can be so lucrative that buyers hold off on major luxury purchases throughout the whole year, waiting for November's annual sales. We see significant discounts on OLED panels every year, and 2021 looks set to offer some excellent prices. 

These are still fairly expensive TVs, which means you'll need to be ready to spend over $1,000 / £1,000. However, considering the original launch prices of these displays can reach well into the $2,000 / £2,000 territory you are saving plenty of cash at the same time. Plus, Black Friday OLED TV deals can offer up some of the lowest prices of the year on some of the best OLED TVs in the business. 

The LG OLED CX, for example, is one of the best gaming TVs on the market right now and is geared up for some particularly special discounts. We're also keeping a close eye on the newer C1 model, and the cheaper BX, for even more savings in 2021. 

Luxury Sony Bravia displays are also looking like strong contenders for some excellent offers in this year's Black Friday OLED TV deals. Releases from both last year and this year have seen some significant price drops in the last few months, lining them up for even larger discounts in November. 

So, if you're gearing up to drop some serious cash on a premium display this November, it's well worth getting some research done ahead of time. We're bringing you all our expectations for the best Black Friday OLED TV deals in 2021, with price predictions and everything you need to know about securing the biggest discounts when those offers do roll in. 

Where will the best Black Friday OLED TV deals be?

Of course, we'll be rounding up all the best Black Friday OLED TV deals right here. However, if you're after some deal hunting yourself, it's worth keeping the following retailers in mind. These are the stores that we scour to find the very best offers, so it's worth starting your search here. 


often has big discounts on the latest models
Best Buy:
regularly price matches with extra free gifts included
best for older and renewed models
often price matches with plenty of stock


Amazon: regular discounts on Sony, LG, and Philips displays
same day delivery and excellent bundle deals
Appliances Direct:
often has lowest prices but watch for shipping fees
regular discounts on premium models
big savings and bundle deals often available
John Lewis:
frequent savings and excellent warranties
PRC Direct:
best for big price cuts on high cost models
often price matches with big savings

When will Black Friday OLED TV deals start?

Black Friday officially kicks off on November 26 this year, so we can expect the biggest savings to hit around then. However, we've seen Black Friday OLED TV deals starting earlier and earlier in recent years, which means it's well worth keeping a close eye on prices from the end of October onwards. 

Retailers tend to offer some of their strongest discounts from the start of Thanksgiving week onwards, however. Considering OLED TVs are some of the biggest discounts on the shelves, it's likely that the biggest offers will be reserved for the main event. 

However, there's no guarantee that any early Black Friday OLED TV deals will be beaten during the official sale itself. If you spot a price you like in the days leading up to the big day, it's worth taking a shot and keeping it boxed up in case a better price is just around the corner. 

Black Friday OLED TV deals: what to expect


(Image credit: LG)

Among this year's Black Friday OLED TV deals, there are a few models that will likely stand out. For those looking to spend as little as possible, we'd recommend keeping a close eye on the 55-inch LG A1. This is already a budget set, by OLED standards anyway, but with the CX and BX likely to also receive some hefty discounts in November, the A1 will need to push its price even further below the current $1,196 record low to remain relevant. 

This is a newer model to the market, released over the summer this year. That means predicting the exact price here is a little tricky - we don't know where LG will take its affordable product line when it comes to the annual sales. However, with 55-inch LG CX OLED deals likely to drop down to at least $1,299 and the LG OLED C1 already hitting $1,296.99 in previous sales, we may well see a sub-$1,000 price tag here. 

If you're looking for one of the best TVs for PS5, you might want to spend the extra cash and pick up that CX model instead. With HDMI 2.1 and an excellent refresh rate, this is one of our top picks for the latest consoles. Last year's Black Friday OLED TV deals dropped this model down to $1,499 - a $400 discount over the $1,899 MSRP. It's worth noting that we've since seen this display sitting steady at $1,399, dropping briefly to a $1,336 record low over the summer. 

Sony Bravia OLED TV

(Image credit: Sony)

If you're after a Sony Bravia flavor, however, you'll likely be spending a little more. Last year's Sony XBR-48 A9S took a $300 discount in Black Friday OLED TV deals. That left us with a $1,499 price tag on the $1,799 display. Since then, however, we've seen it drop down to $1,298 in 2021 - a discount that is likely to return in this year's sale, with perhaps an extra $100 or $200 off.

The new 2021 model, the A80J, has seen a slow but steady price trickle over the course of the year. The 55-inch display originally launched at $1,900 but has since dropped down to $1,798, with a record low price of $1,698 spotted in August. It's likely that this model will hit that $1,499 position in Black Friday OLED TV deals this year.

Is it worth buying an OLED TV on Black Friday?

Black Friday is well known for its TV deals, offering up some of the best prices going just before the year closes out. That's because TV models are usually refreshed every year, as technology gets cheaper and more features slip down to mainstream devices. Brands are keen to ship their previous models out while they're still relevant, and Black Friday OLED TV deals are perfectly timed for this. 

But should you go all in on an OLED display when other 4K TV prices are so much lower? It really depends on what you're looking to get out of your display. 

If you're just after a simple screen to watch for a few hours every now and then, you might be better off investing in a 4K display (or Black Friday QLED TV deals and the lack Friday Samsung TV deals if you're still looking for a little luxury). However, if you're after the best viewing experience possible, with gorgeous deep blacks, a high contrast ratio and wide viewing angles then there's nothing better than OLED. 

Plus, OLED TVs are some of the best TVs for gaming. Not only do LG models like the CX offer up the HDMI 2.1 connection that the PS5 needs for its fastest video transfer rates, but response times are generally fastest on these displays as well. 

You'll be paying around $1,000 for one of the cheapest models, but they still offer a luxurious experience. Black Friday OLED TV deals can offer up record low prices on models released in 2021, which means you're getting up-to-date tech under the hood and all the latest apps built straight in as well. November is generally the best time to buy an OLED TV simply because of that infamous sale, so if you're considering investing in a quality display now's the time to do so.  

How much is an OLED TV on Black Friday?

Even on sale, these panels are pricey. Compared to your average 4K TV or QLED TV, you're spending some serious cash if you're after the best in the business. The cheapest Black Friday OLED TV deals generally come in at around $1,099 / £1,099, with a few headline acts sometimes dropping down below $1,000 / £1,000 during flash sales. 

We generally see the base LG models at these prices, still offering that premium luxury but without some of the fancier features of the more expensive models. A display with brighter colors and a higher quality picture will usually be around $1,300 - $1,500 over Black Friday.

Today's best deals

If you can't quite wait until November, you'll be glad to know that there are usually frequent discounts in the lead up to the sale. You'll find all the latest prices on the OLED TVs we're watching for this year's sale just below.

We're also rounding up all the best 120Hz 4K TVs as well as the best QLED TVs if you're looking to spend a little less this November. Or, take a look at the best projectors for gaming

You'll also find all our predictions for this year's Black Friday PS5 deals and Black Friday Xbox Series X deals, as well as our top tips for making the most of this year's Black Friday PS5 TV deals, Black Friday PS5 SSD deals, and Black Friday PS5 and Xbox Series X monitor deals.

Tabitha Baker

After juggling my time between a gaming startup and freelance journalism, I landed in eCommerce at TechRadar before moving over to GamesRadar. I’ve written for Tom’s Guide, Wireframe, The Indie Game Website and That Video Game Blog, covering everything from the PS5 launch to the Apple Pencil. Now, i'm focused on Nintendo Switch, keyboards, mice, and the quest for an RTX gaming laptop.