Unless you've somehow managed to avoid Amazon's carpet bomb-style advertising about the sale, you might be wondering if there are actually any good gaming deals for Prime Day. Isn't it just about shifting Kindles and Echo Dots? As it so happens, no. Well, kind of. It's a yes and no sorta thing.
Sure, Amazon's event has always emphasized price cuts for its own products. It's why you can guarantee the biggest overall discounts going to Alexa or Fire Sticks (for instance, you were able to save up to 60% on devices with Alexa installed last year). But that's not the whole picture. Alongside masses of reduced tech, gaming deals make up a significant chunk of the Prime Day savings. So long as you know where to look, you can even find some hidden bargains with the annual Prime Day gaming deals.
On the cheap
First up is affordable third-party gear. Although they won't win any prizes for quality, you can be sure of getting cheap headset gaming deals during Prime Day. As an example, the Bengoo G9000 headset tumbled by 56% to $21.99 ahead of last year's sale. Was it any good? Well, I went in with my expectations low based on the price and its love of sticking RGB lighting on every available surface, but a quick glance through its 9,800+ user reviews revealed that this device was surprisingly decent. Indeed, 67% of customers gave it a full five stars. It had its flaws and won't challenge the best gaming headsets any time soon, but that sort of feedback speaks volumes. And for just over $20? You couldn't go wrong.
It's a similar story with PC peripherals. Roccat's Magma keyboard is an excellent case in point. It's been our go-to budget choice in this list of the best gaming keyboards for a while (with our Roccat Magma review praising its "smooth and responsive membrane keys"), and usually gets a discount during sales. We're hoping it drops back down to its all-time low of $34.99 in time for Prime Day.
The biggest and best offers that you'll really care about are on games themselves
Amazon's own gaming gear does pretty well out of the event too. Its Luna controllers wind up being significantly cheaper than normal during the sales period, and these devices (which are compatible with mobile devices or PC) can tumble by well over 30% in price during the Prime Day sale. While they won't hold up to the tried-and-true Xbox Series X handset or PlayStation's DualSense, they make good controllers to use with your mobile devices, Steam, and Game Pass streaming.
This is very much the tip of the iceberg, so it's worth having a quick browse through these budget options just in case you strike gold.
Heavy-hitters
However, the biggest and best offers that you'll really care about are on games themselves. Heavy-hitters for PlayStation, Xbox, and Nintendo Switch always get the lion's share of reductions, and these deals are often on the sort of thing you'd actually want. Last year we saw savings on everything from Lego Star Wars: The Skywalker Saga to Elden Ring.
While it's too soon for the latest Diablo or Final Fantasy to get a massive cut (though we'd certainly expect $10 or so to be shaved off the price), and Tears of the Kingdom probably won't drop much because Nintendo games are notorious for holding their value, there should be some great offers on 2023 favorites nonetheless. In terms of what we expect to get the best reductions, Hogwarts Legacy is a frontrunner. It came out much earlier in the year and buzz has died down since launch, so it's perfectly primed to get a big cut that'll catapult it back onto center stage. It's never gone much below $53 on PS5, so we expect all that to change soon. (If we had to guess, we'd estimate it falling to $49.99 or thereabouts.)
Heavy-hitters for PlayStation, Xbox, and Nintendo Switch always get the lion's share of reductions
It's the same story with Jedi: Survivor. The Star Wars game hasn't ever seen sub-$53 prices, and because it's been out for a little while, we'd be surprised if that didn't change for Prime Day. With any luck, remakes such as Resident Evil 4 and Dead Space are good candidates as well.
High rollers
Even the best board games and the best tabletop RPGs (including Dungeons and Dragons books) get surprisingly decent offers during the sale. D&D books were slashed in price by up to 50% last year, and most had at least $20 knocked off the price tag. This is a common occurrence during events such as Prime Day, so we'd bet on the same being true in 2023.
Similarly, Gloomhaven prequel Jaws of the Lion tumbled to just $19.99 instead of $50 during last year's sale while the original Gloomhaven went down to what was nearly its lowest ever price in the UK. When combined with massive cuts on favorites such as Villainous, Mysterium, Terraforming Mars, and beyond, Prime Day isn't shabby in terms of board game bargains (so much so that we have a dedicated Prime Day board game deals page to track it all).
Prime Day isn't shabby in terms of board game bargains
As such, you should absolutely be keeping an eye out for gaming deals during Prime Day this July regardless of whether you play on console, PC, or tabletop. There's a good opportunity to save money on almost everything from accessories to hardware, so make sure that you don't sleep on it.
For more buying advice, don't miss our guide to this year's Prime Day TV deals, Prime Day gaming laptop deals, and Prime Day Lego deals.
