Archie Comics co-president Alex Segura joins Oni-Lion Forge

(Image credit: Oni-Lion Forge)

Former Archie Comics co-president Alex Segura has taken a position as senior vice-president of sales and marketing at the Portland, Oregon-based Oni-Lion Forge Publishing Group.

Segura will reportedly begin May 24 and will oversee Oni-Lion Forge's publicity, marketing, and sales efforts across various channels in addition to "bringing over fifteen years of editorial, executive, and new business development experience to the company," according to the official announcement.

"While it's been an amazing honor and privilege to call Riverdale my professional and creative home for over a decade, when Oni-Lion Forge approached me with this opportunity, I couldn't say no," Segura says in the announcement. "Getting the chance to help amplify the ever-expanding, talented, and diverse voices at Oni is a great fit, and I’m so excited to be part of the team behind some of my favorite comics ever. Looking forward to diving in and spreading the word on all things Oni."

His most recent tenure at Archie Comics began in 2014 and he's served as its co-president since 2017.

A former staff writer for the Miami Herald and remembered well at Newsarama for his years as an accomplished freelance contributor, Segura also has written comic books for Archie like Archie Meets KISS and other publishers and is also a prolific crime and mystery novelist including the Peter Fernandez Miami Mystery series.

Oni-Lion Forge is the publishing entity formed by the 2019 merger of Lion Forge Comics and long-time independent comic book publisher Oni Press.

"Not unlike what Dwayne Johnson delivers to blockbuster movies, Alex brings experience, talent, and charisma unmatched in comics publishing," adds James Lucas Jones, Publisher of Oni-Lion Forge. "His track record of smart decision-making is a matter of public record and his many long relationships across virtually all vectors of our business gives him a uniquely advantageous position in our industry. He brings so much to the team that it’s impossible to list. We"d be here all day."

While Archie Meets KISS didn't make the top 10, two Archie crossovers did make Newsarama's list of the most unlikely comic book crossovers ever.

I'm not just the Newsarama founder and editor-in-chief, I'm also a reader. And that reference is just a little bit older than the beginning of my Newsarama journey. I founded what would become the comic book news site in 1996, and except for a brief sojourn at Marvel Comics as its marketing and communications manager in 2003, I've been writing about new comic book titles, creative changes, and occasionally offering my perspective on important industry events and developments for the 25 years since. Despite many changes to Newsarama, my passion for the medium of comic books and the characters makes the last quarter-century (it's crazy to see that in writing) time spent doing what I love most.