8. Terror Alert
The Film : The Happening
The Big Idea : The flick contains a bunch of people suddenly randomly deciding to kill themselves - in America.
So, the PR machine decides to send a bunch of London-based journalists an email with the subject-line 'terror attack in London,' which, when clicked on, reveals a fake news-page claiming there's been a terrorist gas attack in Hyde Park.
If you looked really hard, you'd see a link to The Happening website. You know, if you weren't busy phoning your friends and family to check they're still alive.
The Result : Journalists ignore the fact the film's awful and award it five stars across the board because of the innovative promotional campaign.
Either that, or they get really annoyed for about five minutes, then try to forget the movie existed.