Skip to main content
GamesRadar+ GamesRadar+ The Games, Movies, TV & Comics You Love
UK EditionUK US EditionUS CA EditionCanada AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
Total Film
  • home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • View Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
Total Film
Gaming Magazines
Gaming Magazines
Why subscribe?
  • Subscribe from just £3
  • Takes you closer to the games, movies and TV you love
  • Try a single issue or save on a subscription
  • Issues delivered straight to your door or device
From$12
Subscribe now
Don't miss these
Best Ps5 games
Games Best PS5 games: The 25 greatest PlayStation 5 games in 2026, ranked
SteelSeries Arctis Nova Pro Wireless in white being held in front of a PS5
Headsets & Headphones The best PS5 headset 2026: SteelSeries holds onto the crown for another year
Gaming laptop, keyboard, headset, controller, PC and Switch 2 case on an orange background
Hardware GamesRadar+'s best of CES 2026: all the gaming gadgets you need to know about this year
Divinity
RPGs Larian's Divinity AMA Live Coverage - All the news as it happens
GamesRadar+ Best Games of 2025 hero image
Games The 25 Best Games of 2025
The Nintendo Switch 2 playing Donkey Kong: Bananza and surrounded by accessories on a wooden table
Nintendo Switch 2 5 games that have defined the first year of Switch 2 (so far)
Avowed screenshot showing companions Kai and Giatta assisting in combat
Games Best Xbox exclusives you need to own
All the characters in Mario Kart World celebrating in front a Mario Kart banner
Games Nintendo's 2025 has been all about the hardware, but 2026 is going to be its year for games
Fable 4
Xbox What to expect from Xbox in 2026
Best Batman games: Batman getting ready to punch someone with Gotham in the background.
Action Games Ranking the best Batman games
best Xbox One games
Games The best Xbox One games of all time
Total War: Warhammer 40,000 screenshot featuring a space marine helmet
Games Everything announced at The Game Awards 2025
Key art for Marvel's Wolverine, with Logan on the right hand side - his claws are out against a yellow background
PS5 What to expect from PlayStation in 2026: New blockbusters, a GTA-shaped meteor, and one last shot at live service
Best Xbox 360 games: a screenshot of an Xbox 360 console next to a controller and a collection of games.
Games 25 Best Xbox 360 games of all time
Golden Joystick Awards
Events & Conferences All the Golden Joystick Awards 2025 winners revealed
Trending
  • New Games for 2026
  • CES 2026
  • 2026 Preview
  • The Forge codes
  1. Games
  2. Events & Conferences

Who had the best E3 2012 press conference?

Features
By GamesRadar Staff published 5 June 2012

GamesRadar's staffers make their choices, and we want to know yours

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Who "won" E3 2012?

Who "won" E3 2012?

Though E3 has, actually, just begun, the big press conferences (and, thus, the big surprises) are now behind us. Microsoft, Sony, Nintendo, EA and Ubisoft all brought with them a slew of jaw-dropping trailers and announcements, giving us plenty to look forward to for this year and beyond.

Now that they've wrapped up, everyone can start the annual debate over who had the best press conference. Did Microsoft's full-frontal assault of AAA trailers steal the show? Did Sony's exclusives blow the competitors away? Did the Wii U give us a glimpse into the next-generation? We checked in with GamesRadar's staffers to find out what they thought, and we want your opinion as well. Check out who we think "won" the E3 press conference battle, and let us know in the comments below which reveals were the most monumental in your eyes.

Page 1 of 13
Page 1 of 13
Justin Towell, UK Content Editor

Justin Towell, UK Content Editor

With all of the big three totally missing their big opportunity to take control of the hardware market for the next year, I'd say Ubisoft had the best showing with Watch Dogs and Assassin's Creed 3. I love the look of the galleon sections in that. Being able to walk across the deck of your ship, before taking the helm and then engaging in battle with other vessels? Count me in! And then make me a whole game based on that.

Page 2 of 13
Page 2 of 13
Henry Gilbert, Senior Associate Editor

Henry Gilbert, Senior Associate Editor

Despite my nostalgic love for all things Nintendo, I have to say that Sony won this years E3. Why? Simply put, they had the best line-up of games. Opening with David Cages stunning new game Beyond, keeping it going with interesting Vita developments (particularly the exclusive Assassins Creed III: Liberation), showing the first solo action God of War: Ascension and ending with the truly stunning Last of Us gameplay, Sony proved that focusing on gameplay instead of buzz words was where its at. Sure, there was the childish Wonder Book and the additions to PlayStation Plus werent as big as I would have liked, but what Sony had on show are easily my strongest memories.

Page 3 of 13
Page 3 of 13
Sterling McGarvey, Reviews Editor

Sterling McGarvey, Reviews Editor

It's a toss-up for me. Microsoft is giving me multimedia content that I want in my living room. Sony has some excellent games, and I'll probably play Assassin's Creed III on PS3 after watching the press event yesterday. Ubisoft came on strong, from a better press event minus the traditional awkwardness to a strong lineup. Watch Dogs, Far Cry 3 and AC III are easily among my most anticipated games of the show.

After checking out NintendoLand hands-on, I think the nay-saying is a bit overstated. The mini-games are unarguably fun and approachable. All in all, I'm less about "who won" and more about "what impressed me most."

Page 4 of 13
Page 4 of 13
Lucas Sullivan, Associate Editor

Lucas Sullivan, Associate Editor

Maybe I have a man crush, but when Jack Tretton spoke, I listened intently. Having him as an anchor to all the reveals and trailers made everything cohesive, and the games practically spoke for themselves. Seeing as I'm going to propose marriage to Ellen Page at some point, I was totally on board with Beyond. The Last of Us looks incredible, and I was cheering along with the crowd when Ellie totally bricked that dude's head. Add in the PlayStation All Stars: Battle Royal reveals, and I was totally sold on Sony's showcase.

Page 5 of 13
Page 5 of 13
Sophia Tong, Managing Editor

Sophia Tong, Managing Editor

I feel like Nintendo had the strongest showing in terms of games that Im interested in playing. Pikmin, the Mario games, even Scribblenauts are games Im going to be keeping a close eye on. Sonys press conference started off great. Beyond: Two Souls is going to be my most anticipated game and I cant wait to hear more. Ive always been a fan of what Quantic Dream is trying to achieve. As for overall showing, I feel like Ubisoft really surprised people this year. Having a less awkward host was a start (not to mention Aisha Tyler is awesome) and presenting a big new IP is refreshing.

Page 6 of 13
Page 6 of 13
David Houghton, UK Associate Editor

David Houghton, UK Associate Editor

Ubi, if only for Watch Dogs and Rayman. In fact yeah, pretty much for Watch Dogs and Rayman. I watch E3 for fresh, innovative, new games, and those two were where it was at this year. Ubi seemed way more confident to simply trade on pure creative game design than any of the big three. Visuals aside, WDs clear blend of Hitmans cerebral Machiavellian play with the aggressive stealth DNA of Splinter Cell: Conviction hits all the right buttons for me. And Rayman gave me exactly the sort of imagination-firing, endorphin slug that Nintendo games used to be by default. And while it might basically be Quake reskinned, Shootmania's return to pure, fast FPS skills wins major respect points.

Page 7 of 13
Page 7 of 13
Clint Demeritt, Cheats and Guides Editor

Clint Demeritt, Cheats and Guides Editor

I thought Sony had the best presentation. They had a few good surprises with the big daddy being included in PlayStation All-Stars and the Assassins Creed ship demo showed off a whole new dimension to the game. The Wonderbook demo was also a lot of fun, even though I probably wont run out and buy one. I would also tip my hat to Ubisoft, who had a really strong showing this year. The Rayman preview had my head rocking throughout the musically portion, and they really showed off the new Wii U GamePad well. But I am most excited for Watchdog. The game looks really interesting and adds a lot of unique gameplay mechanics. I cant wait to see more of this new IP.

Page 8 of 13
Page 8 of 13
Matt Cundy, UK Editor

Matt Cundy, UK Editor

I'm going to perch myself precariously upon the limb of controversy and say Microsoft. Granted there was a lot of waffle in places, but it definitely had the most explosions of all the conferences and I love games with explosions (although I did fall asleep twice during the Sony conference so I might have missed some explosions there). The Microsoft conference also had Matt Stone and Trey Parker and they turned out to be the least robotic and most human-like people on stage in any of the briefings. And they did a funny joke about Microsoft's SmartGlass which made me laugh.

Page 9 of 13
Page 9 of 13
Lorenzo Veloria, Associate Editor

Lorenzo Veloria, Associate Editor

The Ubisoft and PlayStation press conferences really did it for me this year. The Last of Us presentation blew me away with all the face-to-desk pounding and survival-style, conserve-your-ammo gameplay. The announcement of Assassins Creed 3: Liberation for the PS Vita and the ability to link to its console counterpart really made the biggest case for me to consider finally throwing down the money for a Vita. But what sticks out the most is Ubisofts amazing Assassins Creed 3 demo. The hunting, tree climbing and running assassinations had me at the edge of my seat. I was pumped to jump back into the Assassins series before, but now the wait is almost unbearable. Oh, and Flo Rida gave me good feelings.

Page 10 of 13
Page 10 of 13
Alex Roth, Associate Editor

Alex Roth, Associate Editor

In my mind, Sony and the PlayStation 3 won E3 2012. Between Assassins Creed III and The Last of Us, they had the most impressive software. I cant wait to see what controlling a giant 18th century battleship with a DualShock is like, and The Last of Us is continuing to blow me away (speaking of which, that shotgun blast to head at the end of the demo? Holy. Crap.) And that sneaky reveal of the Big Daddy in PlayStation All-Stars Battle Royale? Very nice. Sony may not have had a surprise hardware reveal, but thats ok with me. Id rather buy new games for the system I already have, especially when theyre tailor made to the PS3s hardware. That and Jack Tretton was a classy host.

Page 11 of 13
Page 11 of 13
Hollander Cooper, Senior Associate Editor

Hollander Cooper, Senior Associate Editor

Though none of the press conferences were all that stellar, I think the third-parties ended up bringing the most interesting looking games to E3. Ubisoft, in particular, wowed me with Watch Dogs, which showed that this generation still has some life left in it. At the same time, the trailer for of ZombiU (which was later shown off at the Wii U presser to be fairly awesome) blew me away, and got me more excited for Nintendo's new console than anything shown at their own press conference. Oh, and Aisha Tyler. *Swoon*?

Page 12 of 13
Page 12 of 13
What do you think?

What do you think?

What do you think? Which E3 2012 press conference did you like best? Answer the poll below and let us know in the comments which conference impressed you the most.

And if you want more tid bits on the E3 press conferences, check out The 7 things we took away from Monday's media briefings.

Who "won" E3 2012

Page 13 of 13
Page 13 of 13
GamesRadar Staff
Social Links Navigation

GamesRadar+ was first founded in 1999, and since then has been dedicated to delivering video game-related news, reviews, previews, features, and more. Since late 2014, the website has been the online home of Total Film, SFX, Edge, and PLAY magazines, with comics site Newsarama joining the fold in 2020. Our aim as the global GamesRadar Staff team is to take you closer to the games, movies, TV shows, and comics that you love. We want to upgrade your downtime, and help you make the most of your time, money, and skills. We always aim to entertain, inform, and inspire through our mix of content - which includes news, reviews, features, tips, buying guides, and videos.

Share by:
  • Facebook
  • X
  • Whatsapp
  • Pinterest
  • Flipboard
Share this article
Join the conversation
Follow us
Add us as a preferred source on Google
Read more
Golden Joystick Awards
Everything announced at the Golden Joystick Awards 2025
 
 
Atsu holds a sword, lit by flame, in Ghost of Yotei, with a badge saying 'GamesRadar+ Best of 2025'
2025 is the year PS5 came into its own with fantastic exclusives, but is it too little too late?
 
 
Golden Joystick Awards
All the Golden Joystick Awards 2025 winners revealed
 
 
Total War: Warhammer 40,000 screenshot featuring a space marine helmet
Everything announced at The Game Awards 2025
 
 
Gaming laptop, keyboard, headset, controller, PC and Switch 2 case on an orange background
GamesRadar+'s best of CES 2026: all the gaming gadgets you need to know about this year
 
 
Resident Evil Requiem trailer
10 predictions for The Game Awards 2025: Half-Life 3, Resident Evil Requiem, and more on Steam Machine please and thank you
 
 
Latest in Events & Conferences
RESIZED fable 4 screenshots
Fable will get its "first deep dive" alongside Forza Horizon 6 gameplay and more during Xbox Developer Direct this month
 
 
Total War: Warhammer 40,000 screenshot featuring a space marine helmet
Everything announced at The Game Awards 2025
 
 
Resident Evil Requiem trailer
10 predictions for The Game Awards 2025: Half-Life 3, Resident Evil Requiem, and more on Steam Machine please and thank you
 
 
PC Gaming Show: Most Wanted 2025
PC Gaming Show: Most Wanted returns this week – here's how and when to watch it
 
 
Ciri in The Witcher 4
GTA 6 might've won the "Most Wanted Game" award at the Golden Joysticks, but The Witcher 4 wasn't far behind
 
 
Golden Joystick Awards
Everything announced at the Golden Joystick Awards 2025
 
 
Latest in Features
Justin Theroux as Mr. House in Fallout season 2
Fallout season 2 episode 5 explained: Who dropped the bombs?
 
 
A screenshot from Out of Words showing two stop-motion characters falling through a purple sky
Co-op stop motion adventure Out of Words could be the next It Takes Two
 
 
Dispatch screenshots
Dispatch season 2 isn't even confirmed, but I'm wondering how it could handle the battle of the best girl
 
 
Photo showing the edge of the earcups of the SteelSeries Arctis Nova Elite headset in Sage Gold sitting on a white desk.
What is Hi-Res audio and is it important for the future of gaming headsets?
 
 
Photo of the official Switch 2 carrying case sitting on a pink desk.
There's no 2025 purchase I regret more than the official Switch 2 carrying case
 
 
Karlach uses her fire powers to light a cigar in Baldur's Gate 3
My biggest mistake in Divinity Original Sin 2 was treating it like Baldur's Gate 3
 
 
  1. Aaron Wei battles a bug monster in Trails Beyond the Horizon
    1
    Trails Beyond the Horizon review: "This JRPG's thrilling real-time and turn-based combat evolves Metaphor ReFantazio's hybrid battles, making up for a poorly paced adventure"
  2. 2
    Scythe review
  3. 3
    Skate Story review: "A beautiful and unique skateboarding game with great, stylized visuals set in a grungy underworld"
  4. 4
    Octopath Traveler 0 review: "The strongest entry in this retro-styled JRPG series yet, I love the greater focus on tactical battles"
  5. 5
    Sleep Awake review: "An all-timer horror premise is let down by tired stealth that I feel like I'm sleepwalking through"
  1. Ralph Fiennes as Dr. Kelson in 28 Years Later: The Bone Temple
    1
    28 Years Later: The Bone Temple review: "The wildest and weirdest entry into the franchise yet"
  2. 2
    Avatar: Fire and Ash review: "Still a technical marvel, with some of the year's best action filmmaking"
  3. 3
    Five Nights at Freddy's 2 review: "We have waited two years for a Five Nights at Freddy's 1.5"
  4. 4
    Wake Up Dead Man: A Knives Out Mystery review: "Brings Knives Out back to its roots for a sequel that's almost on a par with the original"
  5. 5
    Wicked: For Good review: "Builds to an incredibly cathartic conclusion, but isn't quite as captivating as Part 1"
  1. Peter Claffey as Dunk in A Knight of the Seven Kingdoms
    1
    A Knight of the Seven Kingdoms review: "This Game of Thrones spin-off is a heartfelt and fun return to Westeros"
  2. 2
    Stranger Things season 5 finale review: “Shows off both the best and the worst of Hawkins”
  3. 3
    Stranger Things season 5, Volume 2 review: “All set up for a finale that has so much to deliver”
  4. 4
    Fallout season 2 review: "A hell of a lot of fun despite being overcrowded and convoluted"
  5. 5
    Stranger Things season 5 volume 1 review: “Can the Duffer brothers stick the landing? It’s sure looking like they will”

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google
  • About Us
  • Contact Future's experts
  • Terms and conditions
  • Privacy policy
  • Cookies policy
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility Statement
  • Careers

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...