Mass Effect 3 sells 890K North American copies in a single day

Nearly 1 million Commander Shepards were activated in North America on Mass Effect 3's launch day. This is according to EA CEO John Riccitiello, who yesterday announced (via VentureBeat) that BioWare sold over 890,000 copies of its space faring sequel in the first 24-hours of its Western release.

Sharing Shepard's success with attendees at the Wedbush Technology, Media and Telecommunications Conference in New York, Riccitiello said EA felt “awfully good” about Mass Effect 3's debut, adding,"We anticipated it doing well, so we're happy."

He added 40% of players who picked up their copy from GameStop also laid down extra cash for Mass Effect 3 DLC, noting, “The tie ratio at the register is the highest in their history."

Turns out fans weren't all that furious with the “From Ashes” day-one DLC after all. And if they were, they had a funny way of teaching EA a lesson.

Mass Effect 3 was first released in North America on March 6 (earlier if you count the space drop promotion). Read our review to see why we think it's a fight worth joining, and increase your Galactic Readiness with our Mass Effect 3 walkthrough, weapons and armor guide, and planet scanning "how-to". Remember, it's the fate of universe we're talking about here – you can never be too prepared.


  • farsided - March 11, 2012 12:07 a.m.

    Seeing a bunch of shit about how Bioware is such a great team and how they're so gracious to provide us with DLC that should have only been available to those who "bought up" the Collector's edition in November. You gotta be fucking kidding me. The Collector's Edition wasn't bought up. EA created a false shortage over 4 months ahead of time in an effort to get the maximum downpayment. And it's not like this crucial part of the story of the game is something physical that they had to produce more of to ensure everyone could have access to it if they paid out 10 bucks. It was a fucking rip off, and should have been made available to anyone that purchased a new copy. And let's be brutally honest. Bioware WAS a good team. Then EA bought it and branded the Bioware name on about 5 other teams. The only thing you can expect with said brand anymore is a dialogue wheel and underwear sexytimes with not only every member of your team, but a good chunk of the npcs as well. After Mass Effect 2 (and some would even argue after Dragon Age: Origins) this company we once knew and loved became a mess. Dragon Age 2 was bad, Star Wars the Old Republic should have just been KOTOR 3, and never made into an MMO, and the ending of Mass Effect 3 was such a sham.... (SPOILER ALERT: seriously? a fuck color pallet swap?) ....that they've proven they are not the company I once knew and worshipped. They are now the very symbol of what big companies do to great developers, and they should be shunned for it. I myself made the mistake of buying DA2, beta'd SWTOR-told my friends not to buy it, but they mocked me. 2 months later they quit and went back to League of Legends-and by the time ME3 rolled around, I knew better. I watched all the spoilers on youtube so as to give myself closure, and am glad I saved the money. On a side note, Origin is bad, and you should feel bad for using it.
  • xarab4lyfex - March 10, 2012 1:20 p.m.

    Anyone that bought the Day 1 DLC has no excuse to bitch about Day 1 DLC from now on. Expect to see this a lot more often in Bioware's next games. Just know, it was your dumbasses faults for buying it. Now you guys know why Capcom and other money hungry companies do this shit too. And yes, it is Day 1 DLC. If it is under the DLC section in the playstation store or xbox live marketplace, then yes, it is DLC.
  • amagasakiseb - March 9, 2012 7:01 p.m.

    Meh I'm just not into Mass Effect at all. The colour palette, for me, ruins it. I'm a bit sick of seeing so many bloody posts about Mass Effect recently as I don't care about it. There have been plenty of updates at GDC but Gamesradar but they are sandwiched in between a mountain of Mass Effect articles. I get that GR must like Mass Effect but meh. I might end up going over to a different site that at least licks the balls of ALL games equally. But hey, I just want a new Pokemon game lol.
  • BladedFalcon - March 9, 2012 11:53 p.m.

    "Wah wah! This site is biased because they are covering a game that is popular and has just been released but I am not interested on, instead I want them to focus on the games I want them to! doesn't matter what most people would want!" Bravo, very mature reasoning. *applauds*
  • amagasakiseb - March 10, 2012 7:14 p.m.

    I'm perfectly entitled to announce what I want to see, just like you are. Just because you don't seem to have any opinion on anything apart from bashing others' opinions doesn't mean I can't have one. Sorry but it when it comes to Mass Effect I am so uninterested that I throw utilitarianism out the window in favour of egoism. If that makes me a bad person then sue me but I doubt you'll win. I take back the sorry.
  • BladedFalcon - March 11, 2012 6:58 a.m.

    No worries, doesn't make you a bad person, just an idiot ^^
  • birdman1041 - March 13, 2012 2:29 p.m.

    MUST you be such a dick? A smug, self-centered one at that? Don't bother with the witty retort; I won't be checking back.
  • BladedFalcon - March 13, 2012 3:34 p.m.

    ...Then why even bother posting in the first place...? I might be a dick, but at least I make sense...
  • kingsmikefan - March 9, 2012 5:56 p.m.

    You know, I'm getting really sick of news stories having the editor's opinion. This is not the place for that.
  • mray7 - March 9, 2012 1:44 p.m.

    From what I understand.....its not even really Day 1 DLC....It is the bonus DLC that was designed to be included with the Collector's Edition that Bioware was nice enough to release this early for fans that didn't buy the Collector's Edition. It wasn't even on-disc DLC. I see nothing wrong with this. As for the character import problem....I personally didn't change Shepherd's face was never supposed to be a character modeled after was Shepherd.....sooo I really don't care about that problem. I can see why people are upset....but I can't see why they can't get over it either.
  • ObliqueZombie - March 9, 2012 5:36 p.m.

    My exact sentiments. It's kind that BioWare let us have this DLC on day one, just like the Collector's Edition gamers. And let's face it, the CE sold out in... what, November? So A LOT of gamers would not have had that chance to play it. That, and Shepard's face is Shepard's face. That shaved head with a scar on the left side is iconic, not the black women with white dreads people like to make. It's Shepard, man!
  • esteban-ramon - March 9, 2012 1:38 p.m.

    I don't hate the Day 1 DLC.....I hate the damn endings. and give it a piss poor score for that ending. I mean.....god....its like you are raising this beautiful child, love it, care for it, treat it right until you have the need to let it go on its own and live its life and once it turns back on you.... it pulls out a shotgun and blows your brains for no reason. Thats what i felt. Thats why i am angry. I don't give a shit about the DLC
  • Hydr0ponicK - March 9, 2012 11:28 a.m.

    "He added 40% of players who picked up their copy from GameStop also laid down extra cash for Mass Effect 3 DLC..." Really??? At least I'm still protesting this god awful business tactic.
  • Defguru7777 - March 9, 2012 12:56 p.m.

    I'm not buying it until it's on sale for $5 at least.
  • ObliqueZombie - March 9, 2012 5:37 p.m.

    Don't think it as day-one DLC--think of it as the Collector's Edition bundle that BioWare (or EA) was kind enough to let us have after the CEs sold out in what I think was November.
  • xarab4lyfex - March 10, 2012 1:23 p.m.

    If Bioware (or EA) was kind, they would have released it for free. There's nothing kind about taking away what should have been content and charging gamers money for what should have been already in the game. The amount of money doesn't matter. It's the fact that they're still robbing us blind because dumbass people continue to buy it.
  • ObliqueZombie - March 13, 2012 8:25 p.m.

    Really? Because I enjoyed it, and as far as I'm concerned, so did most of the Game Informer staff. It's not a stupid decision to buy--that would be something like the horse armor in Oblivion. No, this gave us something better: a real life fucking Prothean. The enlightenment he gave us on them and their cycle was astounding, not to mention how unintentionally funny his comment can be. It's a fantastic edition to the game that does nothing more than enhance the experience, and I'm sorry you don't see it that way.
  • xarab4lyfex - March 13, 2012 9:40 p.m.

    Yup it's so great that they made us pay an extra $10 for it, yet of course when Capcom does it, they game flamed. It's alright, Bioware can still go suck a dick though

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