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LEGO-like MEGA Bloks partners with Need for Speed

How often has this happened to you? You're sitting there, playing the latest Need for Speed game and trash-talking all the competition, but then you have a sudden urge to stop playing and construct your own NFS vehicles with buildable block sets. Well lucky you - that urge will soon be satiable.

Thanks to a new partnership between EA and MEGA Brands, Need for Speed-themed MEGA Bloks - which are like LEGO blocks, only less-swallowable in their larger forms - will soon be coming to a store near you.

MEGA Brands "chief innovation officer" Vic Bertrand is excited about the new partnership, saying in a statement, "Whether it's realistic driving games or over-the-top car pursuits, Need for Speed has attracted millions of followers worldwide... We look forward to bringing this world to life through MEGA Bloks by offering fans an action-packed building experience."

Because nothing screams out action quite like attaching blocks to each other.

This also makes us excited about other potential merchandising opportunities for EA. We expect FIFA vuvuzelas, Crysis dolls, and Tiger Woods... toys... to be introduced stat.

Nov 30, 2010

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7 comments

  • AxiamWolfe - December 1, 2010 1:01 p.m.

    Trying to follow in the footsteps of HALO Mega Bloks now are we?
  • 510BrotherPanda - December 1, 2010 12:16 a.m.

    MEGA Bloks are never going to be superior to LEGO. They don't have the same patented brick-locking mechanism that LEGO has. Denmark FTW!
  • EnragedTortoise1 - December 1, 2010 12:11 a.m.

    Am I the only one that's happy about this? *looks around* Yep....
  • nadrewod999 - November 30, 2010 9:43 p.m.

    I know this is off-topic, but you guys should update the default "Need for Speed" Knowledge from Most Wanted to Hot Pursuit. After all, it IS 2010, not 2005.
  • diddly - November 30, 2010 9:41 p.m.

    @oneshotfinch Well said, i would buy that game for sure....... o that's a lie, the only good lego games were the starwars franchise. That was the best by far.
  • oneshotfinch - November 30, 2010 9:34 p.m.

    As part of the promotion, the new NFS engine will use Mega Blocks in stead of polygons.
  • santaclouse37 - November 30, 2010 9:32 p.m.

    If LEGO did this, it would be awesome. Unfortunately, as we all know, Megablocks just aren't the same. 2nd first ever!

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