Euro analysts: PS3 to hit 4m sales in 12 months

Analysts reckon that PS3 will rack up around 4 million units sales in Europe in its first year following this Friday's launch.

Reported, it's estimated the UK market will contribute 1.5 million of the projected figure.

Sony has 220,000 PS3 units ready tosell on March 23, and unlikethe Xbox 360 and Wii launches, shortages aren't expected to be a problem. But don't equate that with poor demand, analysts have said.

"The lack of shortage is supply driven; what Sony has shipped will sell," Screen Digest analyst Nick Parker has commented.

March 19, 2007