Devil’s Third: Hard Gay man searches for Dead or Alive creator in a special tease

THQ has released an ultra hard teaser video for Devil’s Third, the next game from Dead or Alive creator Tomonobu Itagaki. The mock documentary follows Japanese television comedian Masaki Sumitani, who’s playing Hard Gay, his most popular character. If you’ve never seen the comedic styling of mister Hard Gay in action, prepare yourself. You may find the strange teaser to be hilarious, bewildering, offensive, or all of the above.

The Devil’s Third video follows the usual format for skits featuring Hard Gay, who often takes viewers on tours through interesting places and businesses and engages random passersby on the streets for interviews. Sumitani has received criticism for his over-the-top portrayal of gay men.

Above: Hard Gay puts on a hard gay suit, a hard gay tie, and a surprisingly conservative pair of hard gay pants to search for Tomonobu Itagaki

Above: Hard Gay’s Father’s Day special. It’s as good an introduction as any to the leather-loving and extra loud Hard Gay

According to the teaser, Devil’s Third won’t be playable until this year’s Tokyo Game Show in September. But GamesRadar will be meeting with the folks from THQ at E3 next week, where we might just have do a little hard gay investigating of our own.

Jun 2, 2011 


  • Valcrist - June 4, 2011 3:11 a.m.

    Hard gay is still alive... man, and here I was wishing he had vanished or died or somehing... guess I aint that lucky
  • mattersnotnow - June 3, 2011 10:23 a.m.

    Hard Gay is awesome shame he's not that popular anymore
  • Yaro - June 3, 2011 7:07 a.m.

    I absolutely LOVE HG-kun. This is a beautiful human entity right here. FOOO~~~~!
  • Letter11 - June 3, 2011 2:58 a.m.

    Johnathan Ross interviewed this guy on an episode of Japanorama, it was pretty interesting. Needless to say, the character "Hard Gay" is a bit strange and I didn't realize he owned pants but the video was pretty funny.
  • HumorTumor - June 3, 2011 2:48 a.m.

    Hardu Gay FOOOOOOOOO
  • QWERTYCommander - June 3, 2011 1:33 a.m.

    "Hard Gay man searches for Dead or Alive creator in a special tease" That just sounds creepy.
  • elchetos - June 3, 2011 12:54 a.m.

    Japanese people have a really tame idea of what a "hard gay" is... Not even close to flaming.
  • BeefSupreme - June 3, 2011 12:17 a.m.

    When is the Hard Gay DLC character for multiplayer coming out?

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