Dead or Alive director: Fans demanded larger breasts

The Dead or Alive series is as well known for its female characters' anatomies as it is for its fighting, but director Yohei Shimbori said an effort was made to subdue the gratuitous fan service in Dead or Alive 5. At least, until fans saw it.

"We were getting feedback from the overseas offices to tone down the sexuality — to tone down the sexiness of the game, and of the characters," Shimbori told Gamasutra. "We actually got a lot of feedback from people who were playing [a demo for the game included with Ninja Gaiden 3], saying, 'We want bigger breasts. Make the characters more like that.' That was kind of surprising."

He said Dead or Alive's famous decolletage was maintained in DoA 5, alongside an emphasis on its core fighting experience. Shimbori said the studio took great pains to balance hardcore appeal with novelty in the new entry which released earlier this week.

"[T]here's nothing wrong with having beautiful characters as a layer on top of that — that's another layer of entertainment that there's a need for," Shimbori said. "If there wasn't a need for it, people wouldn't have responded to the alpha demo like they did, and send us feedback."


  • Shnubby - September 29, 2012 5:11 a.m.

    The sexual appeal was really got me to start playing the DOA games (I was 14 at the time so yeah). Now I don't care whether the boobs are unnaturally big or not (I'm 19 now) but I still like the games for their game play. So to be honest the use of epic boob got me to play a great series that I probably would've ended up missing out on otherwise! To be honest a lot of games are aimed at guys, and a lot of guy gamers like boobs, and, well, boobs sell. It all adds up really so I don't blame developers at all but like I said, I don't really care about boob factors in games any more but I can see why the 14 year old's wouldn't be happy with boob reduction to these notorious characters.
  • codystovall - September 28, 2012 6 a.m.

    MORE BOOBS!!!!! So big that they can take the punches! Kasumi will invincible!! MUWHAHAHAHAHAHHAHAHA!!!!
  • t_skwerl - September 28, 2012 4:44 a.m.

    I agree with sam on this one, specifically, "So yeah, I think when fans sent in their feedback, they meant "Don't try to fix what isn't broken" rather than "Lol, boobs!" I really don't think any gamer chunks down 60 dollars because, "OMG all the chicks boobies bounce! That's awesome!" Not in the days of free pr0ns on teh interwebs, they don't. There are plenty of games with overly sexualized females, but gameplay is the key factor. Bayonetta and Lollipop Chainsaw being good examples. X Blades being a bad one.
  • adm1111 - September 28, 2012 2:13 a.m.

    Please join Capcom will remake RE2 if fans ask.
  • WrathLord03 - September 28, 2012 12:08 a.m.

    Why not just have options for both? It's something I would have preferred in MK9 as well. Sure, the fact that the women are as over-sexualised as hell adds the the whole cheesy thing Mortal Kombat's going for, and fan service is admittedly a big part of a lot of Japan's media, but again - options for both. Realism mode and Ideal life mode. Of course, that would lead to the allegations of men treating women as objects to be manipulated for our own pleasure, but... Ok, ok, we can't win.
  • Vincent Wolf - September 27, 2012 11:37 p.m.

    Omg.. Huge love and respect to DoA fans! I'm SO sick and tired of some random f*gs demanding "smaller more realistic" breasts, what the actual eff, small breasts are bad. Tifa Lockhard had huge breasts in original FF7 -- toned down in Advent Chidlren, outfit overall less sexy, character lost a huge chank of appeal. Lara Croft always had huge breasts, toned down in new game, again lost alot of appeal, what next, make Ivy from Soul Calibur more "realistic"? What the eff realistic means anyway? Want me to link you couple of models with natural huge breasts which, btw, also look fantastic? /rant over.
  • samsneeze - September 27, 2012 11:14 p.m.

    All of the female fighters , have two or three "real" costumes like that and the rest of the costumes are there for the sake of diversity. At least that's the way I've always seen it and the series as a whole really. Something there for the serious fighter, but something else there that other people can have if they want/care. Still there are more people like those who don't care either way, and those who point and make snide remarks. I don't know. The whole "THERE OBJECTIFYING TEH WOMENZ" thing doesn't really stick with me mainly because it's all stuff that has been done before in media since forever even more so in games, specifically, fighting and action games. Then there is the fact that the fans who wanted it probably felt that if they had changed this, then what other changes to the core gameplay would be made for the sake of Hayashi's inability to make good games? All you need for an example of this, is to look at Ninja Gaiden 3 and Metroid: Other M. If anything, the request kept them in line and I appreciate that. Still, it's not like the characters didn't have personalities or motivations and I think that's the another reason I've been able to stick by the series for so long while others brushed it off. It by no means has legendary writing, but the "interesting" characters in combination with the solid and golden gameplay make for a fine fighting game as far as I'm concerned. So yeah, I think when fans sent in their feedback, they meant "Don't try to fix what isn't broken" rather than "Lol, boobs!" At least, that's what I believe and I agree. DoA is my favorite fighting series and Virtua Fighter follows right behind it. They are both two game that do their own thing and they both do them well. At least Team Ninja listened to fan feedback. How many other developers can honestly say they do that and get it right the first time? And in other news, fans of Boderlands 2 outcry of lowered violence in their sequel goes by completely un-scrutinized.
  • Viron - September 27, 2012 8:40 p.m.

    Well fine, whatever. If you don't like it don't buy the game blah blah blah. Seriously, no one should have to justify or explain their preferences to a bunch of strangers on the internet. If ya like big breasts good for you, if not good for you. The only thing immature is judging people for the sexual preferences.
  • darkvare - September 27, 2012 8:16 p.m.

    all i wanted in the game was brad wong so it's not my fault
  • KaizerKid22 - September 27, 2012 3:43 p.m.

    ...Really,guys? Really? REALLY?! Come ON,guys!! We are bigger than this!!! This is why the gamer community gets such a bad rep. -_-;
  • RedHarlow - September 27, 2012 4:08 p.m.

    Bigger. I see what you did there.
  • onetimebuster - September 27, 2012 3:31 p.m.

    I like smaller breasts
  • artcellrox - September 27, 2012 4:42 p.m.

    I like them perky and properly-shaped. For that matter, anyone know what age setting you have to give to get the melons to... not Gainax so much?
  • t_skwerl - September 27, 2012 3:15 p.m.

    Most of the girls look pretty spot on like their earlier selves with one exception; Tina. Tina has some gigantic bazoombas, man. See her lose animation for uh clarification.
  • BladedFalcon - September 27, 2012 3:14 p.m.

    *sighs* And then gamers wonder why they are perceived as immature, sex-deprived perverts >_>
  • KaizerKid22 - September 27, 2012 3:39 p.m.

    I feel your pain,brother/sister. Sometimes...I REALLY hate the gamer community...
  • BladedFalcon - September 27, 2012 3:45 p.m.

    That would be "brother" XD Again, not all male people are tasteless horn-dogs :P But yes, shit like this only serve to put a bad stereotype on me and people who like videogames.
  • KaizerKid22 - September 27, 2012 3:52 p.m.

    Indeed. It get rather irritating.
  • Redeater - September 27, 2012 5:13 p.m.

    Gaming is becoming the largest most profitable form of entertainment these days. That stereotype will pass soon enough. Remember when comic books and Disney movies weren't cool if you were over the age of 15? No? Count yourself lucky. :)
  • BladedFalcon - September 27, 2012 5:54 p.m.

    The problem is not the sterotype itself... the problem is that, as evidenced by this article, the stereotype IS earned >_> What i wish that would pass, is male immaturity and it's base obsession for sex even on media that's not meant for that. Then again, hoping that this would ever happen is like hoping for the moon to spontaneously turn into cheese...

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