Sometimes you want to get away from all the wheeling, dealing and breathless hyperbole that characterize modern videogames. Maybe you ought to take in a movie (because Hollywood is free of all those things)! But as you sit down in front of the Coming Attractions you spot the man perceived by many as the very face of unscrupulous, bottom-line games development, Bobby-freaking-Kotick, telling no less than Brad Pitt how to run a business. How did the Activision head get to be mingling with Hollywood royalty, while you're down here weighing up CoD Elite? Obviously, because he's so damn generous.
Kotick's brief role in Moneyball – an inside-baseball flick based on the appropriately-titled book Moneyball: The Art of Winning an Unfair Game – came as the result of a favor to the film's director, Bennett Miller. Kotick explains: “We were having dinner and Bennett was talking about Moneyball and he asked me a little bit about an owner’s psychology.” Reading the script, Kotick found dialogue for the character in question ringing false, prompting Miller to suggest Kotick himself play the role. Kotick agreed, on the condition that Miller direct a promo short for the Call of Duty Endowment, the CEO's non-profit organization which helps place returned soldiers into the civilian workforce.
Miller got Kotick's cameo, Kotick got his short, and the Activision head promises, “you'll never see me acting again.” Looks like we’ll just have to let snarky photoshop images do the acting for him.
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