3DS cracks five million unit sales in Japan, sets new retail record

Any lingering doubts of 3DS's comeback were set to rest this weekend. Today, Nintendo reported the (nearly) year-old handheld sold its five millionth unit in Japan on Sunday, becoming the fastest piece of video game hardware to do so in country's history.

According to the retail analysts at Media Create (via Andriasang), Nintendo hit the five million mark in just 52 weeks after its launch, beating the DS, which did the same in 56 weeks; and outpacing the Game Boy Advance, which once held the record with 58 weeks. Nintendo even released a handy chart to illustrate its latest success:

News of the 3DS's milestone comes weeks after Nintendo reported it had surpassed the 4 million mark in North America last December. No doubt, Nintendo's decision to slash the price of the 3DS mere months after its launch is a contributing factor to its ongoing success, along with huge games like Mario Kart 7 and Super Mario 3D Land. However, it's likely this very same price cut also played a contributing factor in the Big N's most recent 2011 fiscal report, which indicated the company's first ever annual losses.

What do you make of the latest numbers? Are they a result of a strong system or savvy marketing?


Nintendo 3DS


  • AuthorityFigure - February 21, 2012 12:01 a.m.

    That figure of 5000000 units translates to "only" 3500000 units at the price they thought they would be selling it at. In that sense, the graph above needs to be adjusted to show that. Imagine how many Wiis would have sold if they price-dropped it by 30% in the first year. It's not fair to talk in pure units, it's only meaningful to talk in revenue. So far, the 3DS owes Nintendo an extra 30% on each unit sold.
  • Cyberninja - February 20, 2012 1:07 p.m.

    I am assuming we wont be hearing any of the games handhelds are dead arguments for a while, now if Vita sells well it will shut up the naysayers completely
  • comaqi - February 20, 2012 11:01 a.m.

    Gotta love the Nintendo
  • onetimebuster - February 20, 2012 10:28 a.m.

    Im glad to hear it's doing very well

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