Uncharted 3: TV spot and info on Subway cross-promotion
Nathan Drake hawking footlong subs on national TV
Here's a new Uncharted 3 clip, released to mark the game's tie-in with the Subway chain. Just imagine – there are probably millions for whom this is the first glimpse of Nathan Drake, and now they'll forever think of him as the new, weirdly smooth-skinned Jared Fogle. Nice work, Subway! But if you've seen much of this before (albeit in a fashion that left the relationship between “eating at Subway” and “winning” vexingly unclear), you'll be more interested in what the promo can do for your Uncharted 3 experience. Sony has info for you too.
Above: Put down that dictionary – this right here is what “Synergy” means
Assuming you got here via your interest in the Uncharted series of videogames – as opposed to your Google News Alert for “Subway sandwiches” – Sony and Naughty Dog have another clip for you. In exchange for consuming a respectable amount of Subway-branded beverages, you'll get early access to the Uncharted 3 multiplayer, which the more stridently sandwich-averse won't be playing until the game's November 1 launch.
During this period, there's no end of Subway-related bits and pieces for you to unlock, ranging from genuinely-useful perks (branded cannily in Subway colors) to debatably-useful Subway in-game clothing. The latter, at least, serves the triple purpose of letting everyone know that (1) you were playing Uncharted 3 on day zero, (2) you've got yourself some brand loyalty and you don't care who knows it; and (3) anyone who gets your back in-game might just get access to the employees-only menu on their next sandwich-break. Hells yes, that's a thing – the chipotle cookies are a better idea in theory than in practice.
Oct 3, 2011
Sign up to the GamesRadar+ Newsletter
Weekly digests, tales from the communities you love, and more

Assassin's Creed Shadows was originally envisioned without Yasuke, but Ubisoft wanted the full feudal fantasy: "We were sort of making a stealth tank, and it didn't quite work"

Assassin's Creed Shadows lead says dual protagonists are "a cool thing" the new action RPG "does better than what we've done in the past"