BLOG Convention Survival 101

Bonus advice from our US columnist Bonnie Burton about heading off to the big comic conventions

BEWARE OF T-SHIRT CANNONS
"I've never loathed anything more at a convention than a marketing intern ill-equipped with a t-shirt cannon. It's exactly how it sounds, though it looks more like an Uzi that shoots rolled up t-shirts (usually with the movie/TV/comic/game logo printed across it). It's a tactic used by a booth to get more fans whipped up into a frenzy over their product. Not only does the gimmick work in attracting a crowd quickly, it attracts the kind of crowd that hungers for anything free no matter what the shirt says. Fans will often stand around in droves at the Marvel and DC Comics booths in hopes of a free shirt emblazoned with their favorite characters. But I've also seen smaller or brand-new companies wave around their t-shirt cannons as though they're magical wands distributing much-needed fashion to the unwashed masses. Trust me when I say getting smacked in the head with a rolled up t-shirt that says TACO TYRANT by a high-powered Mega Bleacher Reacher feels like a cotton-blend assault that leaves one disorientated and annoyed."

Five more examples of the kind of thing you need to be prepared for at a con lurk withing the pages of SFX 237. And look out for SFX crew at San Diego Comic-Con in July, including Bonnie herself.

SFX Magazine is the world's number one sci-fi, fantasy, and horror magazine published by Future PLC. Established in 1995, SFX Magazine prides itself on writing for its fans, welcoming geeks, collectors, and aficionados into its readership for over 25 years. Covering films, TV shows, books, comics, games, merch, and more, SFX Magazine is published every month. If you love it, chances are we do too and you'll find it in SFX.