As far as strange promotional tie-ins go, I think Halo plus cakes take the … well, cake. In what has been one of the most bizarre news tips I've seen in recent memory, Microsoft has announced its partnership with The Food Network to produce a special Halo-themed episode of Cake Wars that will air tonight, August 1, at 9pm Eastern. Yup.
Xbox spokesman Larry Hryb, AKA Major Nelson, will be on-hand as a special guest judge, while four bakers get to work creating cakes designed to celebrate the Halo franchise. The winner gets $10,000 and a trip (for both them and their cake) to the Halo World Championship finals.
Suddenly I feel both confused and hungry.
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