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'No plans' for Need for Speed paid DLC, creative director says - none, zilch, nada

The new Need for Speed (opens in new tab) couldn't charge you for post-launch DLC even if developer Ghost Games wanted it to, creative director Craig Sullivan recently told (opens in new tab) Vice. The game, which launches later this week, will give its post-launch content to players for free because, according to Sullivan, "that's what players deserve."

"I've seen the plans for what's going to happen over the next few weeks and months – there's nothing in there, by which I mean, we don't even have the ability to charge you in the game. There's no store to speak of," Sullivan said. "Everything we're doing is focusing on listening to what the fans are asking for. They're certainly not saying to us, 'Can you build a load of stuff and charge us for it?'"

Sullivan said he understands if you're skeptical - if you think that plans will change down the line. But he stood firm against the idea of plans changing. "It's not going to," he said "The plan is that there are no transactions in this game."

The co-founder of Witcher 3 (opens in new tab) development studio CD Projekt RED said in August that he hoped his studio's policy of releasing free DLC would become an "industry standard." (opens in new tab) With free costumes (opens in new tab) heading to Assassin's Creed Syndicate (opens in new tab) (even if the game still has plenty of other paid DLC) and Need for Speed's unequivocal denial of plans for paid content, it certainly seems like the beginning of a trend.

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