“It’s a big investment for us this year,” he said. “What you first have to do is start with the technology, the hardware, what’s coming out, and what it does really, really well, and understand what’s going to drive innovation there.”
Addressing EA’s weak start on the Xbox 360 and PlayStation 3, Gibeau said that EA “made a couple of mistakes in how we built our technology,” explicitly noting such defining current-gen features as high-definition graphics and online platforms. He went on to note that for the upcoming generation, EA’s technology approach can be seen in the the Frostbite development engine, which powers such games as Battlefield 3 and Need for Speed: Most Wanted.
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