Amazon's premier sale is back for more tomorrow, but don't think you'll have to wait until then for offers worthy of 2026 Prime Day Pokemon deals; plenty of discounts have been summoned for battle like a cranky Charizard. Plushies, cards, and more are being reduced as part of today's bargains, so it's a good time to be browsing the digital shelves for offers.
That's why I'm on hand to bring you the very best offers as they happen. You won't need to go hunting in the long grass for Prime Day Pokemon deals; I'll list the most tempting ones here and will keep updating this page as we go, from now until the sale finally grinds to a halt late on October 7.
This isn't my first rodeo (I've been covering discounts and Pokemon goodies at GamesRadar+ for years now), so I've got plenty of tips on how to score a bargain. That should come in handy, because not all Prime Day Pokemon deals are created equal. As an example, Amazon likes to artificially increase the cost of certain items before the sale and then bring it back down to a 'standard' discount we've seen for weeks, all to make the price cut seem bigger on the day. That's why I'll be digging into an item's price history and value before adding it here. That way, you can be guaranteed you're only getting the most tantalizing savings.
I've been covering sales as well as a host of Pokemon goodies for more than seven years now, including the highly sought-after Trading Card Game. That means I'm 'primed' to find you the very best offers, because I have a lot of experience tracking them down on items the community actually cares about.
Quick links
- All discounts: From $7.90
- Games: Up to $10 off
- Cards: Save up to 15%
- Toys: Up to 43% off
- Lego: Save up to 20%
- Plushies: Up to $10 off
- Books: Save up to 67%
Today's best Prime Day Pokemon deals
When does Prime Day start?
This year's Prime Day Big Deal Days officially kick off on October 6 and run until the end of October 7, 2026. That means you have 48 hours to take advantage of the sale. Well, theoretically; in my experience, they tend to start a day or earlier than that.
When will Prime Day end?
Amazon Prime Day will end on October 8 at 00:00am, which means that the offers will be gone by Thursday. However, some of those sales continue on under a different name, right through to Black Friday.
Should you wait for Black Friday?
Whether you should wait for Black Friday (and this year's Black Friday Pokemon card deals) or not depends on how steep the discount in question is – and how often it appears. If you check the price history via comparison sites like CamelCamelCamel and find that it's never been so cheap before (and this is a rare discount), I'd go for it. If it's a fairly common saving, I'd be tempted to wait because it might enjoy an even steeper cut this November.
Live updates
PSA: Amazon's TCG stock tends to be overpriced
Third party sellers are rampant on Amazon, which means TCG prices are often much higher here than other retailers. Remember, you should be paying about $26 for a booster bundle, $59.99 for an Elite Trainer Box, and $160-odd for a Booster Display Box if you're going by stricter MSRPs.
As it stands, a realistic price for a Booster Bundle is about $50, while you'll normally see ETBs at around $100 (anything less than that is a win). Right now, Amazon's coming up on about double those prices.
Gengar's looking pretty sweet right now
Funko Pop are a mainstay of Prime Day Pokemon deals at this time of year, and Amazon's getting into the swing of things early in 2026. This Gengar figure is a few bucks off already, dropping us at a record-low $11.19. Want to dive in ahead of time but don't want to spend too big too early? This is the cheapest this little ghost fella has ever been.
Gengar Funko Pop | $14.99 $11.19 at Amazon
Want the Deluxe Edition of that Character Guide?
It's a lot more expensive, but if you're going all out on that Pikachu Press release you'll want to be looking at the Limited Edition Box Set. This one comes with its own luxe collector's box, a playmat and extra prints - all with its certificate of authenticity.
This one's for the die-hards, though. While on sale, it's still $186.39 compared to the standard edition's $40.
It's as close as we're gonna get to a real-life Pokedex
This is a book that's been making a lot of waves in the Poke-community, and to be frank, I can see why. A premium, no-stone-left-unturned book detailing every single known Pokemon, it looks absolutely gorgeous and covers a range of mediums – not just the video games. That means you can expect depictions drawn from across anime, trading card games, and more.
Pokemon Deluxe Character Guide: $59.99 $39.84 at Amazon
Welcome to the show, everyone! I'll be walking you through as many offers as I can over the next few days, with live updates on the most tempting price cuts I can find.
