Brave , this year's Disney-Pixar offering, has unveiled a new trailer for the UK.
It's a testament to the reputation of Pixar, that we've come to expect incredibly lush animation, vibrant characters, humour and a fair amount of heartstring-tugging, and this delivers them in spades.
There's not a great deal of new footage in there, but it's nice to see a blockbuster being advertised without giving up all of its secrets (the nature of the pivotal curse is still shrouded in mystery, and we don't get a good look at that bear).
And it's looking like Pixar's first female lead will be one to shout about, thanks to some nuanced animation, Kelly Macdonald's vocal chords, and an authentic dash of girl power.
Check out the UK trailer for Brave below:
And it seems US audiences (who have the film an infuriating couple of months earlier than UK cinemagoers), are flocking to it, with Deadline estimating a $70m opening weekend .
Brave opens in the UK on 17 August 2012 (and, yes, we are going to sulk about that).