Avatar helmer James Cameron doesn't hold back when it comes to directing his ire at any movies he considers substandard.
You can't really deny the man the chance to voice his opinion, as he has been behind the two most successful films of all time.
Having previously ranted about the substandard 3D conversions of Clash of the Titans and Harry Potter and the Deathly Hallows , he's now slagged off Peter Berg's upcoming Battleship movie, as well as Hollywood sequels in general.
Worst Previews translated an interview Cameron recently had with Spiegel Online.
He said: "We have a story crisis… Now they want to make the 'Battleship' game into a film. This is pure desperation."
"Everyone in Hollywood knows how important it is that a film is a brand before it hit theaters. If a brand has been around, Harry Potter for example, or Spider-Man , you are lightyears ahead."
"And there lies the problem. Because unfortunately these franchises are becoming more ridiculous. Battleship . This degrades the cinema."
Cameron actually has two sequels to his mega-hit Avatar in pre-production, and he has previously launched the Terminator franchise, and directed sci-fi sequel Aliens .
Many years ago, the uber-director wrote a Spider-Man script and came close to bringing the webslinger to the big-screen, before Sam Raimi launched the superhero franchise.
Cameron is set to be acting as a '3D mentor' to Marc Webb, who's directing the Spider-Man reboot.