James Bond owner says "gameplay is king" for Project 007

Project 007
(Image credit: IO Interactive)

The company behind the James Bond franchise says that it's not just looking to make a "quick buck" from the upcoming video game.

Seaking to GamesIndustry.biz, Robert Marick, head of global consumer products at Metro-Goldwyn-Mayer, said that "when you look at James Bond, the opportunity to be able to tell an origin story and express that in terms of the [quality] that fans expect, we needed a console partner to be able to help tell that story. We're not here for a quick buck, we're here for what extends the brand."

Former director of interactive business development Matthew Suser went on to say "it's also about authenticity, and we want to make sure that fans are happy with the experiences that we and our partners are providing. We really look for partners in development and publishing that are talented but also understand the IP and brand in a way that will flourish through the gameplay. Gameplay is king, the experience is king, and we want to make sure we're providing great experiences with or without the IP."

That partner, of course, is Hitman developer IO Interactive, which announced the development of Project 007 - a prequel story which won't feature any former Bond actors and which is thought to be a third-person action game - back in January. Unfortunately, we're likely to still be a long way off taking Bond on their new adventure, as Project 007 is still operating under a working title, and development appears to still be in its early stages.

It's been a long time coming, but No Time to Die is nearly here.

Ali Jones
News Editor

I'm GamesRadar's news editor, working with the team to deliver breaking news from across the industry. I started my journalistic career while getting my degree in English Literature at the University of Warwick, where I also worked as Games Editor on the student newspaper, The Boar. Since then, I've run the news sections at PCGamesN and Kotaku UK, and also regularly contributed to PC Gamer. As you might be able to tell, PC is my platform of choice, so you can regularly find me playing League of Legends or Steam's latest indie hit.