Hooded Horse CEO Tim Bender says most indie publishers are bad news. That might seem like a weird thing for the boss of the indie publisher supporting strategy hits like Against the Storm and Manor Lords to say, but he suggests indie devs should be very, very careful about who they choose to partner with.
"People can hate me for this if they want," Bender tells our friends at PC Gamer, "but most indie publishers are not people indie developers should work with. The vast majority of indie publishers, in their whole structure, are predatory and opportunistic."
Bender, of course, argues that "ethical treatment of developers is critical" at Hooded Horse, but he's not the only one sounding the alarm about bad deals from indie labels.
Vampire Survivors creator Luca Galante told us last year that the plague of publishers that "try to exploit the platforms just to make money" was part of what inspired him to turn his studio Poncle into a safer option for other indie devs. It's a similar story at Palworld dev Pocketpair, which also recently turned its success into a safer publishing home for other indies.
The bad publishers, Bender argues, are "looking to sign a bunch of games, to invest in the ones that are otherwise successful, make them bigger, ignore and drop – basically abandon – the ones that aren't, while sucking up whatever they can through recoup. They're not particularly competent either, most indie publishers; they don't add a lot."
In the end, Bender warns indie devs that they need to "research and be careful," and if they're "in doubt, self publish. That's really what it comes down to, because it is very viable to self publish these days."
