Join The Community
In defense of its pending acquisition of Activision Blizzard, Microsoft has cited Sony's "remarkably steady" console market share, with Japan showing an especially brutal gap between PlayStation and Xbox.
Speaking at a press conference which GamesRadar+ attended, Microsoft vice chairman Brad Smith addressed concerns from Sony and regulators that Xbox's Activision deal is anti-competitive.
"Think about the market in Europe. It is a market where Sony has an 80% share and Xbox has a 20% share. Globally, it is about 70/30. In Japan, it is 96/4," Smith said. "These numbers have been remarkably steady for two decades. Even last year, when there were issues with Sony's supply chain, they came back strong."
"By our calculation, on a global basis, Sony outsold Microsoft in the fourth quarter by a margin of 69 to 31, [which is] pretty much consistent with the global market shares we've seen for 20 years."
"We understand in some ways it can be tempting when you have an 80% share [to hope you can] hold on as long as possible ... I don't think that's what regulators are in the business of doing," said Smith. "They're not here to protect super dominant companies."
