Brilliantly, wonderfully, JJ Abrams is using the focus and excitement we all have for the next installment of the Star Wars saga as a force for good (or a Force For Change as he calls it) by creating videos from the set that help raise money for charity via some rather exciting prizes.
Traditionally, JJ has held back information during the making-of period of his movies, so it's really exciting he's using these videos to offer glimpses of the set for fans, with the main purpose of supporting UNICEF.
It's basically the nicest Jedi mind trick we've ever seen.
In the video below you'll get your first proper look at a spaceship from Abrams' incarnation of the Star Wars universe - it looks a lot like a modified X-Wing, albeit one that's been through the (star) wars - and get a chance to win a trip to the set / or a special advance screening for you and your friends.
Oh, there's also a genuinely great laugh out loud moment at the end, featuring a character from the saga a lot of people will recognise, even if JJ doesn't.
Check it out below.
Star Wars: Episode VII is released on 16 December