Skip to main content
GamesRadar+ GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
  • home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • View Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
Trending
  • Pokemon Winds and Waves
  • New Games for 2026
  • Submit your game clips
  • GDC
Don't miss these
New games for 2026 featured image showing Leon Kennedy from Resident Requiem, Lucia from GTA 6, Hugh and Diana from Pragmata, and Coen from The Blood of Dawnwalker
Games New games 2026 and beyond: The biggest video game release dates for PS5, Xbox Series X, PC, Switch, and more
Xbox Project Helix logo on black background
Hardware Everything we know about Xbox Project Helix - the next-gen Xbox console
The new GamesRadar+ logo on a dark background adorned with crosses in orange and grey
Games The next generation of GamesRadar+ is here
Xbox - Future Owns
Games Xbox teases "some iconic games from the past" to be re-released in 2026 from its "game preservation team"
Gears 5
Hardware Early Xbox Project Helix specs promise "next-generation" AI upscaling as Microsoft tries to win the next-gen console war
Fable 4 screenshot showing the hero holding a sword and sitting next to a man clad in armor called Humphrey
RPGs Fable 4: Everything we know so far about the new Fable game
Mass Effect 5: What appears to be Liara appearing in the first teaser for the Next Mass Effect game
Mass Effect Mass Effect 5: Everything we know so far about the new BioWare adventure
Close up of blue Steam Machine light bar with beige backdrop.
Games Steam Machine could be partly to blame for PlayStation's reported plans to step back from PC, Bluepoint dev suggests
Wonderer heads to the Spire in a screenshot from Slay the Spire 2's animated reveal trailer
Xbox Xbox lead thinks "we have been in a golden age for indies" since 2008, and it's "a fantastic time to be a developer" if you ignore all the smoke
Xbox Series X and controller.
Hardware Project Helix "might be Microsoft's last attempt to make their hardware business work," analyst suggests
Xbox Project Helix logo in front of Series X silhouette with Game Pass box art in backdrop.
Xbox The next-gen Xbox is basically being pitched as a Steam Machine rival
Hand placing custom face plate on Steam Machine mini PC.
Games From GTA 6 to the rise of AI, here are the biggest trends to watch out for at GDC 2026
Xbox Gamescom 2023 logo featuring a stylized city skyline in green
Games Xbox will be "sunsetted" under new CEO, co-founder expects: "Her job is going to be as a palliative care doctor"
Xbox Project Helix logo on black background
Xbox Xbox Project Helix announced, "next generation console" will "play your Xbox and PC games," Microsoft says
Gears of War E-Day release date: A close-up of Marcus Fenix with his face covered in blood during the Gears of War E-Day trailer.
Gears of War Gears of War: E-Day – Everything we know about the upcoming shooter
  1. Games
  2. FPS Games
  3. Halo
  4. Halo 4

E3 2012: Historical proof it will be the last great E3 of this generation (or, why 2012 is 2004 all over again)

Features
By David Houghton published 29 May 2012

The more things change, the more they stay EXACTLY the same

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Everything is changing. In exactly the same ways as before

Everything is changing. In exactly the same ways as before

Next-gen consoles. Are they coming? Are they close? Do they exist at all? Is anyone even bothering making any?

There are a million and one voices debating these questions at the moment, and obviously all eyes are on next week's E3 as we all fight about whatever the hell may or may not be announced. But the fact is that while we can debate the various rumours, hearsay and outright bullpoop of the internet all day, there's a much easier way to tell which way things are heading. History.

You see with many theorising that E3 2012 will be the death-rattle of the current generation, I decided to look at the last big E3 of last-gen, 2004, to see if there are any similarities between that show and the way this year's is shaping up.

It turns out that in a lot of important ways, they're almost exactly the same. Allow me to explain the parallels...

Page 1 of 6
Page 1 of 6
Exciting new handheld tech is a nail in the coffin for aging consoles

Exciting new handheld tech is a nail in the coffin for aging consoles

The relative power of handheld consoles is one of the most clear landmarks we have that technology is moving on. Put simply, if your home console has been around so long that you can now miniaturise its technology (or at least a decent enough approximation to look passably similar on a small screen), stick it in a handheld, and bash it out at a semi-affordable price point, then your home console technology is getting old. Its a bit like when new parents suddenly start feeling like has-beens the second their first-born is spawned, but with consoles instead of fleshy human-types.

The PSP was unveiled at E3 2004, and launched five months later. It was essentially a PS2 in your pocket. A year later the PS3 arrived. And now we have Vita, a pocket PS3, making its second showing at E3, and its first appearance as a fully-fledged available format.

I think you see where this is leading. And you can file the advent of Nintendos Wii-comparable 3DS under same category too. The launch of both machines marks a definite and important milestone in the life of this home console generation, not to mention another diversion from the slowing software release schedule on the big machines.

Page 2 of 6
Page 2 of 6
Microsoft uses Halo as big-name, safe-bet, end-of-generation filler

Microsoft uses Halo as big-name, safe-bet, end-of-generation filler

So you have a new console coming, but youre not ready to show it off yet. You know youll blow everyone away when you do, but things just arent quite there. Problem is, youve diverted a load of your resources over to the next-gen machine already, and the fans are going to dismember you if you dont show them something amazing at E3. Best solution? In lieu of being able to show off a whole bunch of exciting new stuff, focus everything you have into one single, immensely concentrated blast of guaranteed fan-pleaser. A bit like trading in the carpet-bombing approach in favour of the giant orbiting satellite laser from Akira.

If youre Microsoft, you use Halo. For the core Xbox market, its the ultimate safe-bet. In 2004, just a year before the Xbox 360 arrived, Halo 2 was the centrepiece of Microsofts E3. And it was the centrepiece for the same reason that Halo 4 is Microsofts sole non-Kinect focus at the moment. When you dont have much left for the current-gen, you go for showboating dead-certs as your last hurrahs. You go for hype over quantity. You need filler until youre ready to show off the next gen, but to avoid looking like youre running out of steam you need megaton filler. And that's what Halo 4 is.

Page 3 of 6
Page 3 of 6
A new Unreal engine turns up to show off its shiny bits

A new Unreal engine turns up to show off its shiny bits

Whats that, you say? At E3 2004 Epic brought along the Unreal Engine 3 to show us the kind of technical awe that would be slathered all over the next generation of consoles? And then a year later that next generation was shown off, in no small part using the Unreal Engine 3 to make us all go Ooh and Wow?

And you say that Epic has just unveiled the Unreal Engine 4, and will be bringing it to E3 2012?

Hmmmmmmmmm, I say.

Hmmmmmmmmm.

Page 4 of 6
Page 4 of 6
Microsoft replaces game-based excitement with celebs and service-talk

Microsoft replaces game-based excitement with celebs and service-talk

Halo 2 and Forza aside, at E3 2004 Microsoft didnt have much in the way of first-party games that were a) genuine megatons, b) new announcements, c) long-term release prospects for the original Xbox, or d) not soon to be bumped over to the Xbox 360 or flat-out cancelled (Hello Kameo, hello Lionheads B.C.). But what MS did have was the reveal of Xbox Live Arcade and a great big dose of trumpeting for increased third-party support of Xbox Live itself. Oh, and it trotted out a bunch of sporting superstars to make the latter announcement, via a tie-in with EAs sports franchises.

Along with then-head of EA Global Studios Don Mattrick. Who is now head Xbox honcho. Which makes the above image look eerily similar to recent MS E3 events.

So yeah, it was basically the same press conference set-up Microsoft has been using for the last couple of years, minus the Kinect guff. One or two main franchise sequels (still Halo, still Forza, sometimes something Fable-related), and then a bunch of service-related announcements in reference to the extended functionality of the format. Mention a load of third-party games to bolster the line-up, ignore the fact that theyre available on rival systems, throw in a few celebs and done.

Basic water-treading while getting ready to announce the next-gen? Yes, I think so. It was then and it very probably is now.

Page 5 of 6
Page 5 of 6
Sony's strangely-timed new franchises set-up the next-gen

Sony's strangely-timed new franchises set-up the next-gen

The Last of Us. Bit of a spanner in the works, that one, for all the crazy street prophets throwing their arms into the sky and proclaiming the death of this current generation amongst firey skies and the reek of brimstone. A new, AAA franchise from the creators of Uncharted, launching just as we were starting to think the PS4 was on the way. It blew the whole theory out of the water.

Except it didnt.

You see there is precedent with Sony. Precedent which states that late-generation franchise launches are par for the course. God of War. Quite the big deal these days, Im sure youll agree. Killzone is far from an insignificant franchise too. But the other thing that links them? Both of them were unveiled at E3 2004, the year before the worlds focus shifted to the PS3. It might seem blisteringly surreal that two of PlayStations biggest franchises were born out of the PS2s death throes, but in hindsight it was actually a smart tactical move.

But will these parallels turn out to be truly significant, or am I just ranting like that crazy old schizophrenic hobo on the corner? You know, the guy who always tells the sky is about to fall in because the pigeons are moving funny? We'll get a better idea of the shape of things to come when E3 2012 starts next week, but in the meantime, why don't you check out our E3 2012 rumours compendium? It's being updated constantly with every single story that might shape this year's show.

Page 6 of 6
Page 6 of 6
CATEGORIES
PC Gaming Wii U Nintendo PlayStation Xbox Platforms
David Houghton
David Houghton
Social Links Navigation
Former GamesRadar+ Features Writer

Former (and long-time) GamesRadar+ writer, Dave has been gaming with immense dedication ever since he failed dismally at some '80s arcade racer on a childhood day at the seaside (due to being too small to reach the controls without help). These days he's an enigmatic blend of beard-stroking narrative discussion and hard-hitting Psycho Crushers.

  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
Join the conversation
Follow us
Add us as a preferred source on Google
Get the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


An account already exists for this email address, please log in.
Subscribe to our newsletter
Read more
Key art for Marvel's Wolverine, with Logan on the right hand side - his claws are out against a yellow background
PS5 What to expect from PlayStation in 2026: New blockbusters, a GTA-shaped meteor, and one last shot at live service
 
 
Fable 4
Xbox What to expect from Xbox in 2026
 
 
Atsu holds a sword, lit by flame, in Ghost of Yotei, with a badge saying 'GamesRadar+ Best of 2025'
PS5 2025 is the year PS5 came into its own with fantastic exclusives, but is it too little too late?
 
 
Xbox Series X and controller.
Hardware Project Helix "might be Microsoft's last attempt to make their hardware business work," analyst suggests
 
 
Xbox Project Helix logo in front of Series X silhouette with Game Pass box art in backdrop.
Xbox The next-gen Xbox is basically being pitched as a Steam Machine rival
 
 
Hand placing custom face plate on Steam Machine mini PC.
Games From GTA 6 to the rise of AI, here are the biggest trends to watch out for at GDC 2026
 
 
Latest in Halo
New Overwatch hero Emre
Halo Halo veterans find a home in Overwatch's new DPS hero, prompting fans to call for an official Master Chief crossover
 
 
Halo
Halo Master Chief actor didn't like Halo 5's misleading ads because they made it harder to "stay true to the character"
 
 
Halo
Halo Halo Master Chief actor tells AI to keep its filthy paws off of his voice: "That's where we cross a line"
 
 
Halo: Campaign Evolved gameplay screenshot showing Master Chief in Unreal Engine 5
Halo Halo: Campaign Evolved is coming to PS5 because the FPS is "best played when we have a large, healthy community"
 
 
Halo: Campaign Evolved keyart showing Master Chief on Installation 04
Halo Halo: Campaign Evolved is a faithful remake tasked with relaunching a legendary franchise for a new generation of players
 
 
Halo: Reach
Halo Halo: Reach devs "had to fight tooth and nail to keep space combat" after Bungie wanted to cut it
 
 
Latest in Features
Future Games Show
Games Future Games Show Spring Showcase 2026
 
 
Artwork showing Assassin's Creed Black Flag Resynced, a remake of Assassin's Creed 4: Black Flag, with protagonist Edward Kenway looking out from the side of ship
Assassin's Creed Assassin's Creed: Black Flag Resynced – Everything you need to know about the Assassin's Creed Black Flag remake
 
 
The Talking Flower toy sitting next to its box.
Toys & Collectibles The Super Mario Talking Flower told me the "ocean tastes like tears" but I like this Nintendo toy
 
 
Resident Evil accessories and merch on a forest background
Toys & Collectibles It's been 30 years since we first entered the Spencer Mansion, so I'm building the ultimate Resident Evil starter kit
 
 
A still from Kiki's Delivery Service featuring Kiki and her feline familiar Jiji flying on a broom with some seagulls, with a Big Screen Spotlight logo ini the corner
Anime Movies Kiki's Delivery Service's return to theaters proves we need hand-drawn animation now more than ever
 
 
In Collector's Cove, the collector protagonist who has short brown hair and wears a jumper with cherries on it hugs the Fable Fin companion who wears a witch hat. GamesRadar+'s Indie Spotlight series logo can be seen in the top right-hand corner
Adventure Games If you're feeling Pokemon Pokopia FOMO, this farming adventure lets you explore on the back of a Lapras-like companion
 
 
LATEST ARTICLES
  1. Nvidia DLSS 5 version of Grace from Resident Evil Requiem
    1
    Bethesda says Nvidia's controversial new DLSS 5 AI filter "will all be under our artists' control, and totally optional for players"
  2. 2
    Daredevil: Born Again season 2 star Matthew Lillard says there's "Cheshire Cat" energy to his new villain, but he doesn't have any scenes with Daredevil
  3. 3
    GTA Wiki editors cite "a reportedly pro-AI CEO," "terrible" ads, and restrictive censorship as they go independent from Fandom
  4. 4
    Bethesda fans are petitioning for The Elder Scrolls 6 to add a tribute to a late TES lore legend: "He helped countless gamers delve deeper into the world of Tamriel"
  5. 5
    The Last of Us season 3 adds Lanterns and The Conjuring stars to cast, including your favorite exorcist Patrick Wilson in a crucial role

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • Terms and conditions
  • Contact Future's experts
  • Privacy policy
  • Cookies policy
  • Accessibility statement
  • Careers
  • About us
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility Statement

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...