Behind-the-scenes featurette for apocalypse comedy This Is The End: watch now

This Is The End , Seth Rogen and Evan Goldberg’s apocalyptic comedy, has released a behind-the-scenes featurette explaining what we can expect from the star-studded production.

As Rogen explains, the setting for the movie might be the ending of the world, but what he and Goldberg are really interested in is the group dynamic between friends.

That and the idea of celebrities playing themselves... particularly James Franco sending himself up in supremely ego-free fashion.

Take a look, below:

George was once GamesRadar's resident movie news person, based out of London. He understands that all men must die, but he'd rather not think about it. But now he's working at Stylist Magazine.