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ZeniMax copyrights Skyrim's “Fus Roh Dah”, but soon you can shout it at your Kinect

Official Kinect support is in bound for The Elder Scrolls V: Skyrim. Today, Bethesda announced it will be uploading a title update that will add over 200 Kinect voice commands sometime this month, giving players vocal control over dragon shouts, companion commands, menu actions, and hotkey equipping. The Kinect controls will also allow Dragonborn to verbally instruct their game to save and load, organize their inventories, and generally treat their Xbox 360 like an indentured housecarl.

In related news, Bethesda's parent company ZeniMax Media has been spotted obtaining six separate trademarks for the “Fus Ro Dah” dragon shout. The filings, listed in detail at GameInformer, cover everything from “Fus Ro Dah's” use in any and all digital products, print publications, physicals bags (i.e backpacks, duffel bags, cosmetic bags, etc.), clothing, toys, and entertainment services.

When asked why it was buying full rights to the “Fus Ro Dah” dragon shout, ZeniMax said it was “Just protecting our brand.”

That's all well and good, but what are we going to do with our boxes of “Fus Ro Dah” wedding favors?

7 comments

  • c-c-c-combo breaker - April 12, 2012 2:47 p.m.

    I'm not sure how the whole 'arrow in the knee' speech became a full blown meme - it doesn't sound even remotely funny. J'zargo on the other hand, is a fucking boss. I'm surprised he doesn't have his own clothing line.
  • IceBlueKirby - April 12, 2012 12:39 p.m.

    FUS...ROH...*gets served with a summons* DERP. Well, it's not as if they don't have the right. And really, why wouldn't they? Skyrim has sold incredibly well, so taking something from the game everyone remembers and marketing the hell out of it is just business as usual.
  • Person5 - April 12, 2012 10:40 a.m.

    glad to see that Zenimax sees something from their game becoming a meme, so they feel the need to copyright it. I'm severely surprised they didn't copyright took an arrow to the knee and don't anyone dare say "they were going to copyright it but then they took an arrow to the knee"
  • cj12297 - April 12, 2012 10:35 a.m.

    Couldn't that be done with a mic instead of kinect.
  • radiodeaf - April 12, 2012 10:15 a.m.

    Einstein just finished writing his paper, coming to the conclusion for E=MC2.... and with it... he ran to his local copyright offices he knew so well, and made sure to keep others from putting on a tshirt.
  • radiodeaf - April 12, 2012 10:13 a.m.

    Wow. this is just blatantly silly. and the worst excuse to waste money on lawyers...ever. "We have money problems in this game industry due to pirates...now if you'll excuse me I have to spend some ridiculous money on copyrighting a quote. Mostly so people can't make a t-shirt with that quote on it... we'll be rich I tell you."
  • McSpermie - April 12, 2012 10:03 a.m.

    Really happy that not only does Bethesda care about PC users, but they still throw 360 users a bone as well. Glad they can finally use the quicksave feature.

Showing 1-7 of 7 comments

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