But not for the reasons you might think. Sure, you get to see and even play new games months ahead of release, which is, of course, 'the dream', but the chats are often incredibly candid. It probably helps that the PR reps in question are tired, hot, stressed and sick of saying the same thing over and over again each hour, on the hour, for three days solid. Much more vulnerable than the succinct delivery of a one-off press event.
And because these talks are so candid and frank, secrets are shared that help shape GamesRadar for the rest of the year. So when you’re reading something in October, it might well be as a direct result of Gamescom. And when you’re not reading about a game, the same might be true. I could name at least one game that was described by its own PR rep off-the-record as ‘shit’ during a Gamescom appointment. He wasn’t wrong. That sort of thing saves a lot of time.