The rumor: It started life as a rumor at least; respected Japanese newspaper Nikkei reported on Monday that Nintendo will leverage the marketing clout of smartphones and tablets with an official app for releasing trailers and other promotional material--even “mini games”. Nintendo categorically denied the rumor. “There are no plans to offer minigames on smartphone devices,” stated a rep. But then company CEO Satoru Iwata announced on Thursday that Nintendo will employ a “small team” of developers for a smart device ‘service’ that includes the “possibility” of games.
Our Take: Jeez, make up your minds, Nintendo. Okay, so the key to Nintendo’s messaging is, in Iwata’s words, “Simply releasing our games just as they are on smart devices would not provide the best entertainment for smart devices.” That is, you will not see first-party 3DS games turning up on iPhone. But, Iwata clearly revealed, “I have not given any restrictions to the [smart device service] development team, even not ruling out the possibility of making games or using our game characters.” Bottom line - iPhone “games” from Nintendo are a reality.