Taco Bell denying prizes in PS Vita promotion, blames hackers

A cross-promotion between Taco Bell and PlayStation Vita looks to have ended on a sour note, with up to 300 confirmed winners being denied their prize despite receiving written confirmation of their free PS Vita.

The giveaway, entitled Unlock the Box, was launched last month and promised a free PS Vita to Taco Bell customers who submitted a contest code online and received a winning messages stating, “Congratulations, you won. … No really, we’re not kidding.”

Turns out, Taco Bell was kidding. Kind of. When it came time to collect on their free PS Vitas, a number of Unlock the Box contest winners were met with an email denouncing their entry as invalid instead. In statement to CBS, Taco Bell explained it was unable to meet the contest demand due to an abundance of bad entries, saying, "We have learned that during a short period of time on January 30th, some people entering our Unlock the Box promotion erroneously received a message suggesting they had won a PlayStation Vita, pending verification...After a thorough investigation, and an additional review by the independent company administering the promotion, it was confirmed that these entrants viewed these messages as a result of others who attempted to gain illegal entry and defraud the system."

Not surprisingly, legitimate winners are still fuming over the food chain's refusal to make good on its written promises. And while Taco Bell told CBS it did not feel legally required to give a PS Vita to everyone who received the winning message, it would be entering the 300-odd faux-winners into a second drawing for two more systems in the week of March 18. So at least a couple of those unfortunate souls will win the item they were told was coming to them. Too bad for the hundreds of others.


  • PReNDeL21 - February 24, 2012 8:20 p.m.

    And this is why I eat at Del Taco...
  • DukeNukeThem - February 24, 2012 9:17 a.m.

    Darn Gov'ment, first they let those aliens probe me, then create dinosaurs to kill time travellers and now they taking my free Vita's.
  • therawski - February 23, 2012 2:54 p.m.

    Gov'ment took mah babay! Taco Bell isn't food, they should be banned out of existence.
  • Skeletortilla - February 23, 2012 1:44 p.m.

    I bought one of those box meals last Friday (partly because of this promotion), and I didn't know the code was printed on the box. Of course they gave me a regular box sans code.
  • ultimatepunchrod - February 23, 2012 12:15 p.m.

    Wow. that's some bull right rhere. I doubt hackers did this. Taco Bell just doesn't want to foot the bill.
  • angelusdlion - February 23, 2012 12:32 p.m.

    Seriously? You think that that they'd willingly put themselves up to bad press and possible lawsuit over what is, for a major fast food chain, a tiny amount of money? Here's your tinfoil hat.
  • larkan - February 23, 2012 12:09 p.m.

    First they stop putting green onions on the Nachos Bellgrande, and now THIS?!
  • comaqi - February 23, 2012 10:47 a.m.

    Fucking taco bell. They're making this shit up. Another reason to never eat there. Fuck taco bell.
  • wingsdjy - February 23, 2012 9:39 a.m.

    Hackers...they fuck it up for everybody
  • ParagonT - February 23, 2012 2:53 p.m.

    They may have just saved hundreds of unhappy costumers from having a heart attack and degenerating themselves into eating their slop again. Not all was lost folks! There's hope for hackers yet!

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