Google+

New Kevin Butler 'Yes We Canada' ad is condescending, hilarious

As reluctant as we are to like any corporate mascot, PlayStation's fictitious 'VP of everything,' Kevin Butler, continues to fast talk his way into our hearts.

In his latest ad, which pimps the new video streaming services (finally) coming to Canada, he demonstrates once again why all we need is a spoonful of Butler to start our day right...

We're not sure if 'creating the best televised tribute to Canadians' was also on his list of things-to-do at 00:20, but gosh darn if he hasn't gone and done it anyways.

Loose stereotypes aside, it looks like Canucks will finally be getting access to PS3's full entertainment library and video streaming functionality. You know, when they're not renovating igloos or hunting for pet moose.

Ed. Note: Oh Caaanadaaa!

Nov 10, 2010

[Source: Hot Blooded Gaming]

Kevin Butler: All his undiluted awesomeness in one place
All PlayStation's VP of lolZ videos right here

 

 

Kevin Butler's PlayStation Move website makes our eyes go lol by comparing Kinect to a pineapple
Sony's VP of win has a PS Move website that pleases our funny bone

 

 

Top 7 … Blatantly sexist game advertisements
Hilariously offensive ads that show just how shallow marketing execs think gamers are

We Recommend

37 comments

  • shyfonzie - November 12, 2010 2:35 a.m.

    HEY I AM FROM CANADA AND AM SO OFFENDED BY THESE JOKES. WE NEVER HAD A BIRD AS OUR PRESIDENT WE DONT EVEN HAVE A PRESIDENT HE WAS PRIME MINISTER GET IT RIGHT!! I AM NOT BUYING ANOTHER PLAYSTATION EVEN THOUGH I GOT MAPLE SYRUP IN MY DISC DRIVE TRYING TO PLAY MY FAVOURITE GAME, PANCAKE MOOSE HUNT TURBO MAPLE REMIX.
  • waitingforCharlietosnap - November 11, 2010 8:18 p.m.

    That list alone makes the commercial!
  • gamebrain8505 - November 11, 2010 1:31 p.m.

    Wow, not a single "eh" in the entire commercial not that stereotypical after all... eh?
  • Tobio - November 11, 2010 9:07 a.m.

    #24 Housetrain Ratchet And the bastard played GT5 in 3D already. And got the platnum trophy in Uncharted 2
  • jmcgrotty - November 11, 2010 8:20 a.m.

    "One thing though: it's not G'Day, it's 'How are ya, eh?'" That is the point, actually. And as some other said, this isn't making jokes out of stereotypes, it's making a joke out of someone making stereotypes.
  • spideralex90 - November 11, 2010 7:21 a.m.

    Kevin Butler is the only part of Playstation I really like.
  • space_cakes - November 11, 2010 3:03 a.m.

    Try cosplay?
  • Eliath - November 11, 2010 2:48 a.m.

    53 and 56 are awesome. "Read PS3 software license agreement" and "find red stapler".
  • EliteM0nk3y - November 11, 2010 12:46 a.m.

    *here*
  • EliteM0nk3y - November 11, 2010 12:43 a.m.

    We have had the Video Marketplace her since July. I even got a free movie. Of course it wasn't in HD and it was Charlie's Angels. Hwo do you screw up a movie about 3 chick?
  • Bobbety - November 11, 2010 12:05 a.m.

    His description of Canada is so accurate.
  • CancerMan - November 10, 2010 10:47 p.m.

    Tyler Wilde must be livid
  • Ilyere - November 10, 2010 9:57 p.m.

    # 37. Make jet pack a reality. I believe in you, Kevin.
  • MattoMcFly - November 10, 2010 9:54 p.m.

    Yes, Canadian stereotypes are old, but I'm thinking they were making fun of wreckless stereotyping as well. Or maybe I'm giving them too much credit. Plus, there was zero mention of backbacon. Oh, and though it says 'GamesRadar US', I am actually a card carrying canuck - so props to all my hockey-loving peeps!
  • Personamanxx - November 10, 2010 9:53 p.m.

    Yeah, I get that this is supposed to be funny and it is tongue in cheek... But this is just not that funny. I'm fine with exploiting my country's stereotypes for humour but only if it's funny. It's unfunniness is surprising though as these ads are usually awesome. But whatever... I don't even have a PS3.
  • CanadianBeaverHunter - November 10, 2010 9:45 p.m.

    Video looks pretty funny. But I couldn't hear it with my brothers Bryan Adams CD blasting in the background.
  • garnsr - November 10, 2010 9:45 p.m.

    That was a hell of a mouthful of pancakes! Good list in the background. Loved the "bird as president" joke.
  • AngryScotsman - November 10, 2010 9:45 p.m.

    #41: Beat Tretton at golf.
  • moh82sy - November 10, 2010 9:36 p.m.

    is it possible to be a fan of an ad campaign? i think i am.
  • TheJuda - November 10, 2010 9:16 p.m.

    Pretty sure Canadians have had this since July. No wonder they think we're sloooooow eh?

Showing 1-20 of 37 comments

Join the Discussion
Add a comment (HTML tags are not allowed.)
Characters remaining: 5000

OR…

Connect with Facebook

Log in using Facebook to share comments, games, status update and other activity easily with your Facebook feed.