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Mirror Mirror gets a new poster

Tarsem Singh’s Snow White adaptation Mirror Mirror has released a new poster, and to be honest, it’s done little to allay the fears generated by last month’s screamingly camp trailer .

In that first teaser, it seemed as though Singh was aiming squarely for the kiddie market, and this cutesy new one-sheet seems to confirm that impression.

Everything from the fairytale font to the jaunty tagline (“fall under the spell!”) suggests this is being directed at eleven-year-old girls, with the poster extremely reminiscent of the artwork used to promote The Princess Diaries .

It would be a marketing strategy that would certainly make sense in light of the existence of Snow White And The Huntsman , which looks to be a wholly darker affair likely to appeal to an older audience.

However, it doesn’t do much to whet our appetites for Tarsem’s vision, which seems to be heavy on slapstick comedy, funny faces and Bollywood dancing. We think we know where our money will be being spent…

Mirror Mirror opens in the UK on 16 March 2012, with Snow White And The Huntsman arriving on 1 June 2012.


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Total Film

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