entertainment conglomerate Lionsgate has confirmed that it, like many others,
was impressed with the unforgettable trailer for Deep Silver's Dead Island. The
difference between you and Lionsgate, of course, is that you saw the trailer
and thought, “I like this so maybe I'll buy the game and play it,” Lionsgate
saw the same trailer and said, “we like this so maybe we'll buy the rights and
make a big-budget feature film out of it.” So today Joe Drake, president of the
company's Motion Pictures division, confirmed it's done exactly that.
Though don’t get cynical when you hear Lionsgate is making a
movie based largely on that remarkable trailer for the game. The company says
the clip “will serve as [the movie's] primary creative inspiration,” explaining
that the movie will innovate on the zombie genre by continuing the trailer's
emphasis on “human emotion, family ties and non-linear storytelling.” Drake
also praises the title’s “built-in brand recognition around the world and
franchise potential” – accomplishments achieved around the time the clip was
taking the Golden Lion in Cannes, months before the game's release.
And while the
announcement marks another Onion story crossing over into reality, it also makes sense. Dead
Island was a fine game (we gave it a 7), but it's the trailer that turned it into a geeky household
name. If we're going to have another movie about the human drama of a zombie
outbreak (and you can be assured we are, whether or not Dead Island has
anything to do with it), it might as well take a few cues from one of the
living dead's more notable appearances in recent years.
We're looking forward to
see what the film's producers – whose work ranges from cult hits like Dazed and
Confused to mainstream fun like The Mummy – do with the property. Aim high,
Lionsgate: you've got some stiff competition!
Above: Some stiff competition
Sep 27, 2011