The Grand Theft Auto ad campaign is starting to kick into gear as Rockstar viral ads swamp the streets of New York City.
The first 'ad' to be spotted is a series of clever "wanted" posters plastered around the Big Apple, calling for tips on the location of GTA IV anti-hero Niko Ballic who's apparently wanted for "assault with a deadly weapon".
E-mail your tips to firstname.lastname@example.org and you'll get an interesting image in return.
It's not the first time Rockstar has used the streets of New York to advertise its sequel; the company previously had gigantic artwork and logos from the game painted onto the side of NYC buildings.
Considering the always-controversial nature of the game, we're sure the top brass in the city would have something to say about that...
Read our latest eyes-on with Grand Theft Auto IV here and be sure to check out the pics on CVG.
Feb 1, 2008