The Dead Island trailer is stirring up even more attention. Not the “oh my heavens, that's a dead zombie girl” kind of attention (thank goodness), but rather the chin-stroking, furled brow kind of attention bestowed by artsy film folks at the Cannes Lions International Festival of Creativity, where it was recently awarded gold in the Internet Film Category.
The honor was given out this weekend to Axis Animation, the studio responsible for creating the trailer for Techland's upcoming island zombie romp. Axis's executive producer was on hand to receive the award, later telling attendees, “We are overwhelmed to see the Dead Island trailer pick up an award at an event as prestigious as the Cannes Lions, it goes to prove that the dedication shown by director Stuart Aitken and all of the Axis team has really paid off. I also want to give great credit to all the Deep Silver team because without their daring strategy and belief in what we could do, this project could have been so different.”
There's little doubt Axis Animation's short film is deserving of praise; it was slickly produced, poignant, and deftly conveyed the sense of loss and horror often associated with real-world zombie invasions. There is some doubt, however, as to whether it is actually a trailer. Aside from the Dead Island logo, the movie bares very little resemblance to the game we got to play in March in terms of tone, characters or even plot – and even the newer media coming out of Techland seems at odds with Axis Animation's early vision. But then, does it matter if a game trailer has no substantial linkages with the game it's trying to pitch as long as it gets us hyped?
Jun 30, 2011
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