Lost In Space (1998)
The Tagline: Get lost.
Why It's Terrible: Taglines that can be misconstrued as an insult aren't really a good idea.
What They Should Have Done: There's no map for where the Robinsons are going.
I Don't Know How She Does It (2011)
The Tagline: Let the multi-tasking begin.
Why It's Terrible: Woah, multi-tasking! That's living life on the edge!
What They Should Have Done: Spin too many plates, and something's gonna break.
Lethal Weapon 2 (1989)
The Tagline: The magic is back.
Why It's Terrible: Because 'magic' wasn't really the defining quality of Lethal Weapon , was it?
What They Should Have Done: You're never too old for this shit.
Lethal Weapon 3 (1992)
The Tagline: The magic is back again.
Why It's Terrible: The tagline equivalent of adding insult to injury. Stop being so cheesy.
What They Should Have Done: The older you get, the more shit you gotta deal with.
Life Is Hot In Cracktown (2009)
The Tagline: Be cool. You're so cool. Life is cool in Cracktown.
Why It's Terrible: It's never a good sign when the tagline appears to be having an argument with the title.
What They Should Have Done: Cool it.
Twilight (2008)
The Tagline: When you can live forever what can you live for?
Why It's Terrible: Rhetorical questions should have an obvious answer. This one leaves open loads of possibilities - become a scientist and discover the cure for cancer? Take over the world? Build the world's biggest matchstick house?
What They Should Have Done: Love bites.
I Was A Teenage Werewolf (1957)
The Tagline: The most amazing motion picture of our time!
Why It's Terrible: Other films released in 1957: The Bridge On The River Kwai ; Sweet Smell Of Success ; 12 Angry Men .
What They Should Have Done: The most amazing teenage werewolf motion picture of our time!
Malone (1987)
The Tagline: EX-COP. EX-CIA. EX-PLOSIVE.
Why It's Terrible: A plosive is, to quote the dictionary, "a speech sound produced by complete closure of the oral passage and subsequent release accompanied by a burst of air," which is a damn silly thing for a movie star to play. You can understand why Burt Reynolds' lead character changed careers.
What They Should Have Done: Retired…but not expired.
Winter's Bone (2010)
The Tagline: Talking Just Causes Witnesses.
Why It's Terrible: In context (it's a line of dialogue from the film) it makes sense. On a poster, it's vague, grammatically wrong and doesn't exactly inspire much excitement.
What They Should Have Done: She must face a world where there is meth in their madness.
Halloween: H20 (1998)
The Tagline: This summer, terror won't be taking a vacation.
Why It's Terrible: The word "Summer" has no place in a franchise based on a specific day in October.
What They Should Have Done: Drink up the fear.
