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Charlie St Cloud (2010)
The Tagline: Life is for living.
Why It's Terrible: There ought to be a list in Hollywood of banned taglines, and this ultra-banal, ultra-generic nonsense should be top of the list.
What They Should Have Done: Life got more interesting after he died.
Hombre (1967)
The Tagline: Hombre means man... Paul Newman is Hombre.
Why It's Terrible: In other words, Paul Newman is a man. Gee, thanks for sharing.
What They Should Have Done: To survive, they needed more than a man. They needed...Hombre.
Jaws: The Revenge (1987)
The Tagline: This time... It's personal.
Why It's Terrible: More of a fault of the film than the poster, but sharks don't have the sentience to understand vengeance.
What They Should Have Done: No more Amity.
Cool As Ice (1991)
The Tagline: When a girl has a heart of stone, there’s only one way to melt it. Just add Ice.
Why It's Terrible: Ice melts stone? Seriously, whoever wrote this needs to retake their chemistry exams.
What They Should Have Done: Keep your composure when it's time to get loose
Silent Rage (1982)
The Tagline: Science created him. Now Chuck Norris must destroy him.
Why It's Terrible: Presumably, the credits should read: Chuck Norris as Himself. (Also, hindsight has conferred additional sniggers in the knowledge of Norris' real-life ultra-right, anti-science religious views.)
What They Should Have Done: Don't fuck with Chuck. (If you really insist on putting the star centre-stage, go for the obvious.)
Yogi Bear (2010)
The Tagline: Great things come in bears.
Why It's Terrible: The unfortunate juxtaposition of tagline and image, which suggests that Yogi is giving Boo-Boo a good rogering.
What They Should Have Done: It's pic-a-nic season.
The Day Of The Dolphin (1973)
The Tagline: Unwittingly, he trained a dolphin to kill the President of the United States.
Why It's Terrible: It's all in the word "unwittingly." If somebody had deliberately trained a dolphin assassin, that'd be pretty cool, actually.
What They Should Have Done: So long, and thanks for all the fish, motherfucker.
The Matrix Revolutions (2003)
The Tagline: Everything that has a beginning has an end.
Why It's Terrible: It marks the point at which the Wachowskis' cod-philosophical musings finally overtook their ability to tell an exciting sci-fi action movie.
What They Should Have Done: Time to get the Matrix under Ctrl + Alt + Delete.
Clash Of The Titans (2010)
The Tagline: Titans will clash.
Why It's Terrible: It's so lazy and reductive it's become a meme for bad taglines. Even The Dark Knight Rises , with its "A fire will rise" slogan isn't exempt. The irony is, at no point in the film do titans actually clash.
What They Should Have Done: Medusa will seduce ya.
Earthquake (1974)
The Tagline: An event.
Why It's Terrible: Note - an event. Not even the event. They could have written lorem ipsum dorum, and it would have looked more enticing.
What They Should Have Done: It's off the scale!
