We feel like sellouts for praising commercials, but Burger King found a gold mine of awkward comedy by digging up the its old mascot, The Burger King, in the mid-2000s. The royal’s immobile face, silent stare, and ability to offer you Burger King food when you least expect it made him one of the most compellingly creepy spokespeople around. Still, if there’s one place we didn’t expect him to show up, it was the boxing ring.
Unlike some games, plastering a real world sports game in ads actually does enhance the realism, because it’s impossible to watch any professional sport without 50 dozen ads staring you in the face. The Burger King ads in Fight Night Round 3 fit with the world, but unlocking The Burger King as your corner man just made it all too on the nose. Particularly when there was even a Burger King branded Achievement. Plus, what help can the King do for you as your corner man, beyond silently staring at you?