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35 comments

  • thelegendaryX - April 15, 2014 7:46 p.m.

    Product placement is something people complain about in games/movies yet don't know why so they have to come up with some unfounded theory about it (that is usually entirely irrelevant to experiencing the game itself) or say it's distracting when logically it shouldn't be. Unless you are against it in principle (for again no good reason), it should barely even register that Alan has a Verizon phone. I mean seriously, handle up on your attention span! Speaking of Alan Wake, though that commercial was a stroke of genius; critics just never got the humor in it. "Main character is in certain and immediate danger?... Time for a commercial break!" ;) "Obviously this intrusion of commercialism did lasting damage to the smart horror vibe the game had worked so hard to establish by that point." Utterly and totally false (though Alan Wake was a Thriller, not horror). I remember it very clearly, first time playing that scene in The Signal. I chuckled at the use of Verizon's slogan, stepped outside reluctantly... and ran right back in like a coward when I saw cars flying at me!
  • chdcchris - August 10, 2013 5:42 a.m.

    I can remember Battlefield 2142 having huge Intel advertising signs in some maps. I can recall one of them saying "Battle Tested" Intel core 2 duo.
  • CunningSmile - August 9, 2013 5:20 a.m.

    Wait, Verizon is a real product? Guess those marketing bucks were wasted on us Brits.
  • KA87 - August 9, 2013 5:14 a.m.

    Yeah Pikmin 2 had some interesting product placement. I personally thought the Mary Jane leaf was the oddest because when I first saw it I was like "really?". I believe that in the Japanese verison they straight up called it that and the discription that is given is the side affects of using it.
  • talleyXIV - August 8, 2013 6:05 p.m.

    I still think product placement can add some really cool realism to games if done correctly. Pikmin 2 for example just added a really good dose of humor and reality to the game, and it never even made mention of the products. If a game isn't all up in your face about it, it is a pretty cool marketing technique and just makes the game better.
  • Rub3z - August 8, 2013 7:12 p.m.

    I personally remember eliciting a little chuckle when I found that Duracell battery. It was as if I thought, I don't know, "This is actually something I could conceivably find lying around on the ground somewhere." And some other moronic thing like "Holy crap, it looks like an actual Duracell!"
  • MasteroDisasta - August 8, 2013 3:15 p.m.

    By Uncharted 4, Drake'll be in a shoot-out at a Hyundai dealership sipping a Coke wearing a Nascar jumpsuit.
  • BackwaterRifle - August 8, 2013 2:39 p.m.

    on another note, there should be more Marlboro ads in gaming
  • Cbizkit - August 8, 2013 2:11 p.m.

    What about the Judge Dredd: Dredd vs Death Redbull cans and crates?
  • PBC13 - August 8, 2013 8:36 a.m.

    Product placement doesn't particularly bother me. That is life these days. There are adverts everywhere. It annoys me, but adverts annoy me everywhere. The whole planet is a billboard these days. I don't see why it's especially horrendous to see it in films and games. Man Of Steel got a lot of criticism for it but I really didn't notice it. Because it all just blends in with the rest of your life where you have logos and brand names shoved into your face all day long. I realise that isn't the point of this article. But I always think this when product placement is brought up.
  • shawksta - August 8, 2013 6:43 a.m.

    That fight night with the King reminded me of that Horrid game starring the King. Sneak King.
  • Darkhawk - August 8, 2013 5:46 a.m.

    Fuck Product Placement. So hard. I've always had the same feeling about movies, but there's somehow still something more insidious about invading an INTERACTIVE experience. I suspect that it's *because* it's a simulated world, putting in just one or two brands actually worsens the experience. Instead of living in, say, the haunted alternate reality of Alan Wake, you're in the Wake reality + OMG VERIZON GUYZ. It just kills the mood (the tv commercials in A. Wake were the worst), and reminds you you're playing a product. Somehow, because it's not "your" world in movies, it's less distracting.
  • Tranquilbez34 - August 8, 2013 4:17 a.m.

    When I played Saints Row 2, I kept on noticing advertisements for Warner Brothers Films from 2008-2010 on billboards around Still water. They all aimed at the right audience too with films like The Town and The Hangover. I also hated the KFC and Coke product placements in the guitar hero series
  • BackwaterRifle - August 8, 2013 3:29 a.m.

    Bawls guarana energy drink in Fallout Tactics, that is all.
  • Swedish_Chef - August 7, 2013 8:47 p.m.

    Crazy Taxi had a ridiculous amount of advertising in it.
  • GOD - August 7, 2013 7:59 p.m.

    To me it makes sense for Pikmin, and in Uncharted 3 it was only in the multiplayer beta. All of the subway related things were removed for the final game, so I say no harm done.
  • talleyXIV - August 8, 2013 6:06 p.m.

    Yeah I always heard about people not liking it in Pikmin 2 but I thought it was funny and seeing real products you know gave the game a realistic and nostalgic touch (with the use of Nintendo products).
  • closer2192 - August 7, 2013 7:30 p.m.

    Reading the Pole Position section makes me wonder if a developer/publisher would be ballsy enough to accept product placement by a cigarette company in a game rated AO or even M, as AO definitely isn't for kids and M only sort-of is.

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