The number crunchers at Microsoft have revealed more habits of the everyday Xbox Live Gold member. And the verdict? They love goooooold...
According to Dennis Durkin, chief operating officer of Microsoft's Interactive Entertainment Business, the average Xbox Live Gold member spendsthree hours a day using the service. Of that time, nearly 40% was spent outside of gaming on Gold member features such as Last.fm, Facebook and Netflix.
Sharing hisdatawith stakeholders at the BMO Capital Markets Annual Digital Entertainment Conference, Durkin went on to emphasize the importance of Xbox Live's digital ventures, noting that digital transactions themselves drew in more dollars than the 12 million+ subscription fees.
"Those are very, very engaged customers, which is a good business," said Durkin, "Obviously, the majority of the revenue that we get in this segment of our business, we share with our partners."
That makes sense, but if only Microsoft couldshare some of it with us... we are paying $10 more now.
Nov 12, 2010
[Source: Joystiq (opens in new tab)]
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