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Superfan Rian Johnson made a commercial for Pokemon Go Fest 2020

(Image credit: Niantic)

Pokemon Go Fest 2020 is nearly here and to celebrate there's a brand-new commercial for the event directed by Star Wars: The Last Jedi's Rian Johnson. Check it out here.

The 30-second commercial is called "Look Closer" and plays on the game's central premise - the world of Pokemon bleeding into our reality, or in this case, peeling away the layers of the real world to discover the wonders that lie beneath. I'm especially partial to the Pokemon Go grandma, who is giving me big Opal from Pokemon Sword and Shield energy. The commercial was filmed in New Zealand, with Johnson directing remotely from Los Angeles - the wonder of technology, am I right?

Johnson, who also directed the excellent Knives Out, is a Pokemon Go superfan who has turned to the game to help keep occupied during COVID-19. "Pokemon Go has kept me engaged with my friends remotely as I've been practicing physical distancing," he says in an official statement on Niantic's blog. "As a longtime Pokemon trainer, it was a real pleasure working with Niantic on this spot. It was a new experience for me to direct a production remotely, and I enjoyed the highly collaborative process and think we put together a fun and upbeat commercial that fans will enjoy.

Pokemon Go Fest 2020, which runs July 25 and 26, is going virtual this year, with cheaper tickets offering trainers rotating habitats centered around fire, water, grass, battle, and friendship. The event going virtual hasn't stopped trainers from showing up en masse and buying over 700,000 tickets, with all proceeds going to nonprofit organizations supporting the Black Lives Matter movement. 

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Brooklyn-based Editor and mother of two rescue cats, Radgie and Riot. After years spent in and out of academia and toiling over freelance work, with a two-year stint as Associate Editor at a tech startup, I am now doing what I love for a living. That includes sailing to every question mark in The Witcher 3, emoting out of dropships in Apex Legends, and arguing over Star Wars lore.